Sony’s CineAlta system is well established as the world-wide de-facto high definition production format, for everything from HDTV to feature film applications. The format has been used for such high profile productions as George Lucas’s ‘Star Wars’ prequels and James Cameron’s ‘Ghosts of the Abyss’ through to local Australian productions including HD drama for TV, TVC’s and cinema projects. As world wide demand for HD produced content rapidly increases, it is definitely worth considering creating your project in HD for future proofing, as well as increasing its sales potential.

The Sony HDW-F900 CineAlta camera offers the highest quality image possible from a portable HD camcorder. The industry HDCAM format is the most widely accepted in Australian broadcast and post production facilities and does not require any frame rate or format conversion to be directly accepted into all common editing systems. If you are considering shooting HD, these are important factors to consider before committing to a format.

Videocraft have extensive experience in the HD production process from acquisition to final delivery. We have an HDW-F900/3 CineAlta camera in our rental division with an extensive choice of lenses and accessories along with HD VTR’s and AVID HD editing systems. What’s more, we can consult with you about the in’s and out’s of shooting and editing HD -  from the camera setup and shooting techniques right through the post production process. As the format and equipment has become more established, shooting HDCAM has become less expensive than you might think.

Please give us a call to discuss your requirements, or click below to book a demo at our Sydney or Melbourne branches

HDWF900/3 rental product information