Industry-leading Avid media management and shared storage systems now support a wide range of third-party video editing systems, providing editors with greater workflow flexibility Avid® has announced that Interplay® | MAM asset management and Avid ISIS® shared storage systems now support a wide range of third-party video editing systems, giving editors greater choice in how they deploy their creative workflows. Delivering on the openness of Avid Everywhere™, Avid now enables video professionals to benefit from the industry’s most flexible, collaborative, and efficient media management and shared storage solutions, powered by the Avid MediaCentral™ Platform, regardless of the editing application they choose to use. “Avid is committed to providing media professionals with the collaborative workflows they need to create, manage, and deliver the highest-quality content, regardless of the tools they choose to use,” said Dana Ruzicka, Vice President and Chief Product Officer at Avid. “Now, editors using third-party non-linear editing systems including Final Cut Pro, Premiere Pro, and EDIUS can benefit from the flexibility, efficiency, and enhanced collaboration that Avid media management and shared storage systems provide.” Avid Interplay | MAM asset management systems now support Adobe Premier Pro and Apple® Final Cut Pro®, enabling editors to choose the editing applications which best suits their experience. Editors can integrate editing systems already being used in their business, eliminating the need for new investments in specific applications. By uniting editing workflows under an industry-leading Avid media asset management system, editors can easily manage any type of asset, automate non-creative production tasks, and reduce operational costs throughout the production process. Avid ISIS |1000, ISIS | 5500, and ISIS | 7500 shared storage systems now support a wider variety of editing applications, enabling editors to collaborate efficiently at any resolution, turnaround projects faster, and operate with greater cost efficiency. Editors can now eliminate complex configuration or performance compatibility issues when mixing Adobe Premiere Pro CC, Apple Final Cut Pro, Grass Valley EDIUS Workgroup 8, and other editorial applications on the same ISIS system. This seamless integration builds on the support for Premiere Pro CC introduced earlier this year, and allows even more editors to benefit from the performance, scalability, and capacity of the industry’s leading shared storage solution. “One of the key challenges post-production facilities and editors face is managing and integrating different solutions from different vendors,” said Ruzicka. “Thanks to the openness of the Avid MediaCentral Platform, video professionals can now collaborate to edit and deliver rich media from offline all the way through 4K in faster, more efficient ways.” For more information about Avid solutions and services, give us a call at Videocraft - Melbourne (03) 9888 8511 or Sydney (02) 9436 3050 or visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.