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Avid Releases New Version of Media Composer Bringing Resolution Independence to Film and Television Production

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January 13, 2015 9:17:49 PM PST January 13, 2015 9:17:49 PM PSTth, January 13, 2015 9:17:49 PM PST
Avid® announces the availability of the latest version of Avid Media Composer® | Software, which allows video professionals to acquire, manage, edit, and deliver native 4K and other high-res media faster and more efficiently than ever. Leveraging the new Avid Resolution Independence architecture and Avid DNxHR™ encoding, Media Composer offers the most complete and flexible end-to-end workflow for file-based editing of any resolution. This new release helps content creators deliver higher quality content in more collaborative, powerful, and efficient ways – a key part of Avid Everywhere™. Leveraging the Avid MediaCentral Platform, Media Composer is part of the Avid Artist Suite of industry-standard creative tools. Avid Resolution Independence provides a holistic, platform-centric approach that puts no limits to the resolutions customers can capture, edit, and output. Media professionals can work with the broadest variety of media in every resolution – SD, HD, 4K and beyond – using their existing infrastructure. Media Composer is the first Avid product to support Resolution Independence, with support for more products and solutions across the MediaCentral Platform coming soon. At the center of the Avid Resolution Independence architecture is Avid DNxHR, a new extensible media codec that makes it possible to edit and deliver high-res content within HD-capable infrastructures. Offering greater beauty without the bandwidth, DNxHR scales from lightweight proxies to mastering-quality high-resolution media. Other new capabilities in the latest version of Media Composer include enhanced color management, high frame rate support, high-efficiency proxy workflows, and timesaving background rendering of high-resolution media. Media Composer | Software gives editors at post production facilities, broadcasters, production companies and more, the tools, workflows, and options needed for professional film, television, video, and news creation. The new version of Media Composer | Software is available now through Videocraft so please call your local Post Production Specialist Melbourne (03) 9888 8511 Sydney (02) 9436 3050