Canon has today announced a new addition to Canon’s EF Cinema Lens line-up with the introduction of a new CINE-SERVO lens1, available in the EF mount-version CN7 X 17 KAS S/E1 and a PL mount-version CN7 X 17 KAS S/P1. As the first EF Cinema Lens equipped with a drive unit, it realises the same operability as ENG (Electronic News Gathering) broadcast lenses, making it well suited to satisfy the diverse expressive techniques required in the creation of broadcast content including television commercials, dramas and documentaries, as well as motion pictures. The new Canon CINE-SERVO lens achieves exceptional optical performance for a variety of cameras incorporating a large-format image sensor2 and features a class-leading3 7x zoom magnification. Facilitating the production of high-resolution 4K content, the new Canon CINE-SERVO lens, maintains 4K-resolution performance throughout the entire zoom range, from the wide end to the telephoto end, as well as from the center of the image to the outer edges. While the lens’s compact and lightweight design enables shoulder-mounted shooting, making it possible to fulfil an array of shooting situations. The Canon CN7 X 17 KAS S/E1 (EF mount) and CN7 X 17 KAS S/P1 (PL mount) will go on sale in Australia in late August 2014