Sony launches entry-level HD palm-sized camcorder with Fast Hybrid Auto Focus for everyone who needs professional quality content acquisition

Sony announces the latest addition to its line-up of cost-effective handheld camcorders that allows all content creatives to shoot wherever and however they want. The latest HXR-MC88 is well-suited for content creation in any organisations, including schools and offices, offering high picture quality with straightforward operation.

To cater to the demands of today’s diverse shooting requirements, the palm-sized and lightweight HD camcorder is equipped with the advanced BIONZ X image processing engine, producing more lifelike images and allows for addition of new features that take advantage of its fast processing. Its large 14.2 megapixel 1.0-type stacked Exmor RS CMOS sensor delivers impressive background bokeh defocus effects and superior sensitivity for capturing high-quality images with less noise, both dark or bright conditions. Clear and steady pictures are achieved even in dark scene with minimum illumination at 1.7lux (1/30 seconds), allowing content creatives to focus on what they do best.

Leveraging on Sony’s expertise in image quality and heritage in camera development, the HXR-MC88 features the Fast Hybrid Auto Focus (AF) System, ensuring that fast-moving subjects are captured with amazing sharpness.

“Video content is evolving quickly into a strong communication tool to connect with audiences in various settings including in-house training, seminars, classes and even the promotion on social media,” highlighted Anthony Kable, Content Creation Group Manager, Sony Australia. “The introduction of HXR-MC88 provides organisations with a simple and intuitive solution that creates engaging content in a breeze, emphasising our commitment to provide our customers with solutions for every budget and requirements.”

The HXR-MC88 comes with 12x optical zoom, which can be doubled to 24x with Clear Image Zoom while maintaining full resolution using Super Resolution Technology. In addition, the 14.2 megapixels CMOS sensor and Sony’s Digital Extender can double this range up to 48x, to satisfy the demand for wide-angle to telephoto shooting in various scenes. The XLR audio input terminal and microphone holder add to its operability on top of sound quality and reliability in connection. With the built-in 4 Step ND Filters, the HXR-MC88 can adjust quickly to capture quality content in a multitude of environments, producing sharp, clear images without losing details anytime, anywhere.

Ideal as a sub-camera in HD program productions, the HXR-MC88 records in AVCHD, a popular format among content creatives, enhancing editing freedom during post-production. Further, users can remotely control the camcorder using the RM-30BP remote commander as well as stream live events through a simple and affordable production ecosystem, when paired with the MCX-500 multi-camera live producer.

This latest camcorder will be available worldwide from July 2019 onwards.