Ross Video enters the Newsroom Control System (NRCS) product space with the launch of Inception News at IBC 2013. With Ross’ extensive experience in news production, Inception was designed as a next generation NRCS to support the requirements of a modern newsroom. Inception News allows journalists to directly create content for broadcast, social media and the web with publication to a growing list of services including: Twitter, Facebook, YouTube, Flickr, Brightcove, BIM and WordPress. The traditional NRCS workflow has been reimagined with Inception providing a comprehensive, easy to use environment for the needs of today’s news organization. “One of the things that news professionals love about Inception is that Social Media and the Web are front and center along with the linear news production,” said David Ross, CEO of Ross Video. “Inception News puts Ross in a unique position in the breadth of news production solutions we offer.” The power of social media sources like Twitter can be harnessed by Inception to search for potential news stories, break news and promote upcoming events. Inception integrates with on-air graphics systems, enabling audience engagement through Twitter crawls or pops and interactive audience polls. Inception deployment is easy. Once the main server is installed, a web browser is all that is required to access the system from anywhere in the world.