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Furthering their expansion in the Australian broadcast market Videocraft has announced that it has become an official Panasonic Australia dealer. Videocraft Sales Director James Taylor said, “We have been in discussions with Panasonic for some time as it is an excellent forward thinking company with innovative products and undoubtedly a good fit for Videocraft. I presented Rob (Myers) with a business plan of how we could help take the brand forward and I am delighted to say we shared a very similar vision and thus our appointment was agreed.” Rob Myers, Panasonic National Sales Manager - Broadcast Business Systems Group added, “"I am very pleased that Videocraft is the newest member of our Panasonic Broadcast Dealer Network. We welcome Videocraft's commitment, experience and high level of customer service that have become so well regarded within the broadcast and production video industry. Their appointment brings additional depth to an already strong Panasonic Broadcast dealer network. The Videocraft offices in Melbourne, Sydney and Canberra will strengthen our presence in these markets and will help us improve on the high level of service that our customers have come to expect from Panasonic." James Taylor concluded, “Our number one goal is to provide our customers with the best choice of products and the very best solutions. Along with our range of editing systems, adding Panasonic to our offering means our clients can enjoy exactly that. We already have several significant projects underway involving Panasonic products and more announcements will be made shortly.”