{"title":"Lenses","description":null,"products":[{"product_id":"sony-e-mount-lens-g-ff-28-135mm-f4-zoom","title":"Sony E-mount Lens  G FF 28-135mm F4 Zoom","description":"\u003cp\u003e\u003cspan style=\"color: #ff6600;\"\u003e\u003cstrong\u003eThe Sony FE PZ 28-135mm f\/4 G OSS Lens\u003c\/strong\u003e\u003c\/span\u003e features are designed to satisfy \u003cstrong\u003e4K production requirements.\u003c\/strong\u003e The \u003cstrong\u003ewide-ranging zoom lens\u003c\/strong\u003e that covers wide-angle to telephoto perspectives, and a \u003cstrong\u003epowered zoom control\u003c\/strong\u003e with a \u003cstrong\u003evariable speed while\u003c\/strong\u003e adds many features for your full-frame, APS-C, or E-mount camcorder or still photography camera system.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePowering the zoom function is an SSM (Super Sonic wave Motor) drive\u003c\/strong\u003e that allows precision and quiet operation. \u003cstrong\u003eFocus noise is also minimized\u003c\/strong\u003e through weight reduction of the focus element group and use of a linear motor. Iris function is also designed to be smooth and silent for cinematography demands.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAngle of \u003cstrong\u003eview variations while focusing (breathing)\u003c\/strong\u003e and axial displacement while zooming have been reduced while five aspherical elements and three ED elements work with \u003cstrong\u003eadvanced multi-coating technology to minimize distortion and chromatic aberrations\u003c\/strong\u003e while also contributing to sharper overall imagery with enhanced contrast and clarity.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIndependent control rings for zoom, focus, and iris (aperture)\u003c\/strong\u003e are provided for and the focus mode can be switched from auto to manual by sliding the focus ring forward so control is maintained at all times. All \u003cstrong\u003ethree control rings\u003c\/strong\u003e have been engineered to provide the right amount of torque for comfortable, responsive operation and the pitch of the scalloping on the rings has been designed for comfortable, slip-free control.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA constant f\/4 maximum aperture\u003c\/strong\u003e offers consistent performance throughout the zoom range and is especially beneficial when working with \u003cstrong\u003egreater zoom magnifications in low-light conditions.\u003c\/strong\u003e Also benefiting working in dim light or at the long end of the zoom range is \u003cstrong\u003eOptical SteadyShot image stabilization\u003c\/strong\u003e, which works to minimize the appearance of camera shake by up to four shutter speed steps.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: #ff6600;\"\u003e\u003cstrong\u003eAll Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePowered 8-speed zoom provides a 28-135mm focal length range, covering wide-angle to telephoto perspectives\u003c\/li\u003e\n\u003cli\u003ePower zoom designed for cinema productions and full frame cameras\u003c\/li\u003e\n\u003cli\u003eFeatures Sony's original Nano AR Coating technology designed to effectively suppress reflections that can cause flare and ghosting. The precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than lenses with coatings that use an irregular nano-structure\u003c\/li\u003e\n\u003cli\u003eThree control rings (for zoom, focus, iris) offer manual control for demanding large format productions. The focus mode can be switched from auto to manual simply by sliding the focus ring forward so control is maintained at all times. Zoom speed can be precisely controlled over a wide range, with zoom rotation direction reversal capability. All three control rings have been engineered to provide ideal torque for comfortable, responsive operation. Even the pitch of the scalloping on the rings has been designed for comfortable, slip-free control\u003c\/li\u003e\n\u003cli\u003eSony's advanced iris control and linear AF motor drive system achieve quiet focusing that is also extremely responsive. Part of the reason that focus control is so quiet is that original Sony linear motors are contactless, with no gears or mechanical coupling to generate noise\u003c\/li\u003e\n\u003cli\u003eThe world's first SSM (Super Sonic wave Motor) drive in a cinema lens for quiet zoom and smooth iris control\u003c\/li\u003e\n\u003cli\u003eMaintains plane of focus while zooming and maintains field of view while focusing (important for video)\u003c\/li\u003e\n\u003cli\u003eDelivers smooth tracking throughout the zoom range at any speed and eliminates any axial image shifting. Zooming is quiet as well as responsive thanks to advanced mechanical actuator design\u003c\/li\u003e\n\u003cli\u003eFeatures an optical design and control technology inherited from Sony's professional camcorders that ensure no breathing while focusing\u003c\/li\u003e\n\u003cli\u003eConstant f\/4 maximum aperture enables greater consistency throughout the zoom range and benefits working in dim conditions with longer focal lengths\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization works to minimize the appearance of camera shake by up to four shutter speed steps to benefit shooting handheld in dim lighting and with greater zoom magnifications\u003c\/li\u003e\n\u003cli\u003eThree extra-low dispersion elements and five aspherical elements helps to reduce chromatic aberrations and distortion throughout the zoom range while also contributing to overall image sharpness and clarity\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174453850241,"sku":"SON-SELP28135G","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-e-mount-lens-g-ff-28-135mm-f4-zoom-30571644682369.jpg?v=1747046073"},{"product_id":"sony-18-105mm-f4-g-oss-zoom-e-mount-lens","title":"Sony 18-105mm F4 G OSS Zoom E-Mount Lens","description":"\u003cp\u003e\u003cspan style=\"color: #ff6600;\"\u003e\u003cstrong\u003eThe Sony 18-105mm F4 G OSS Zoom E-Mount Lens\u003c\/strong\u003e\u003c\/span\u003e is a wide-ranging zoom lens that provides a \u003cstrong\u003e35mm-equivalent focal length range of 27-158mm\u003c\/strong\u003e, covering wide-angle to telephoto perspectives. A \u003cstrong\u003econstant f\/4 maximum aperture\u003c\/strong\u003e offers consistent performance throughout the zoom range and is especially beneficial when working with greater zoom magnifications in low-light conditions. Also benefitting working in dim light or at the long end of the zoom range is Optical SteadyShot image stabilization, which works to minimize the appearance of camera shake by up to four shutter speed steps.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174453915777,"sku":"SON-SELP18105G","price":699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-18-105mm-f4-g-oss-zoom-e-mount-lens-30573382795393.jpg?v=1747046075"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"The Sony FE 24-105mm f\/4 G OSS Lens is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the proper range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and allows increased control over the depth of field. Benefitting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control colour fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and colour accuracy when working in harsh light.","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174466203777,"sku":"SON-SEL24105G","price":1349.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-24-105mm-f-4-g-oss-lens-30571706253441.jpg?v=1747046534"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003eThe Sony FE 85mm f\/1.8 Lens is an ideal portrait-length prime lens. The Sony \u003cstrong\u003eFE 85mm f\/1.8\u003c\/strong\u003e sleek short-telephoto lens is designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and color fringing for greater clarity and color accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174472102017,"sku":"SON-SEL85F18","price":556.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-85mm-f-1-8-lens-30571706679425.jpg?v=1747046771"},{"product_id":"sony-fe-2-0x-teleconverter","title":"Sony FE 2.0x Teleconverter","description":"\u003cp\u003eThe Sony FE 2.0x Teleconverter extends the effective focal length of select \u003cstrong\u003eSony\u003c\/strong\u003e E-mount telephoto lenses. The Sony \u003cstrong\u003eFE 2.0x Teleconverter\u003c\/strong\u003e increases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eCompatible Lenses\u003c\/p\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eFE 70-200mm f\/2.8 GM OSS\u003cbr\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003cbr\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003cbr\u003eFE 400mm f\/2.8 GM OSS\u003cbr\u003eFE 600mm f\/4 GM OSS\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174476591233,"sku":"SON-SEL20TC","price":708.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-2-0x-teleconverter-30573336592513.jpg?v=1742891788"},{"product_id":"sony-fe-35mm-f14-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 35mm f\/1.4 GM lens is characterised by its speed and relatively compact form factor. it is a classic wide-angle prime with an updated, sleek design. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174504870017,"sku":"SON-SEL35F14GM","price":1821.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-35mm-f-1-4-gm-lens-30576679649409.jpg?v=1742892616"},{"product_id":"sony-fe-50mm-f1-2-gm-prime-lens","title":"Sony FE 50mm F1.2 GM Prime Lens","description":"\u003cp\u003eThe Sony FE 50mm f\/1.2 GM Lens is a classic normal focal length prime lens with an updated, sleek design. The \u003cstrong\u003eSony FE 50mm f\/1.2 GM\u003c\/strong\u003e lens is characterised by its speed and relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe combination of the lens's remarkable maximum f\/1.2 aperture and 11-blade circular aperture mechanism contributes to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, colour fringing, and distortion.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEach element features a Nano AR II coating that suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174505361537,"sku":"SON-SEL50F12GM","price":2327.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-50mm-f1-2-gm-prime-lens-30571791024257.jpg?v=1747048224"},{"product_id":"sony-fe-70-200mm-f2-8-gm-m2-lens","title":"Sony FE 70-200mm F2.8 GM M2 Lens","description":"\u003cp\u003eThe Sony FE 70-200mm F2.8 GM OSS II lens delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner-to-corner throughout the entire zoom range, even when the lens is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical), the FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area. The FE 70-200mm F2.8 GM OSS II’s state-of-the-art lens technology brings out the best in the advanced camera body it is paired with.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp class=\"proposition-title\"\u003e\u003cstrong\u003eEvolved G Master F2.8 Telephoto Zoom\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"proposition-copy\"\u003eThe full force of Sony’s latest lens technology brings stunning resolution and exquisite bokeh together in the world’s lightest large-aperture G Master telephoto zoom lens. With significantly evolved AF performance, the FE 70-200mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie camera bodies.\u003c\/p\u003e\r\n\u003cp class=\"proposition-copy\"\u003e \u003c\/p\u003e\r\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eUnprecedented image quality\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eImage quality is superb throughout the zoom range at all focusing distances. Two aspherical elements, one an XA (extreme aspherical) type, ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements, and one ED aspherical element minimise chromatic aberration, while Sony’s Nano AR Coating II subdues flare and ghosting. High-performance 1.4x and 2x teleconverters are available.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e\r\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eExquisite G Master bokeh\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture, and a new 11-blade aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh, and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 0.4 meters (1.32 ft) at 70mm and 0.82 meters (2.69 ft) at 200mm.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e\r\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eFast, precise AF supports creative shooting\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model. When tracking an approaching short-distance runner, for example, tracking while zooming is improved by approx. 30% compared to the previous model, greatly increasing chances of getting the shot.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e\r\n\u003cdiv class=\"editorial-title\"\u003eProfessional control and reliability\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eFlexible focus control is provided by features such as Full-time DMF, Linear Response MF, and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, MODE 2, and MODE 3 optical image stabilisation ensure sharp images, and a dust and moisture resistant design plus fluorine-coated front element maximise reliability in tough environments.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174523285633,"sku":"SON-SEL70200GM2","price":2889.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-70-200mm-f2-8-gm-m2-lens-30571818090625.jpg?v=1742893148"},{"product_id":"sony-fe-24-70mm-f2-8-m2-gm-lens","title":"Sony FE 24-70mm f2.8 M2 GM Lens","description":"\u003cp\u003eThe Sony FE 24-70mm f2.8 M2 GM Lens is smaller and lighter than the previous generations and features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications. The Sony FE 24-70mm F2.8 GM has an updated standard zoom, packing evolved optics and AF performance into a convenient, compact, lightweight zoom design that offers maximum mobility for both stills and movies. It is an ideal match for high-performance compact α system bodies, and will cover a wide range of shooting situations.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003ciframe allowfullscreen=\"allowfullscreen\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1Viel8MAl-M\" title=\"YouTube video player\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv class=\"editorial-title\"\u003e\u003cul\u003e\n\u003cli\u003eF2.8 standard zoom with enhanced image quality\u003c\/li\u003e\n\u003cli\u003eAF performance that maximises speed advantages of Sony Alpha camera bodies\u003c\/li\u003e\n\u003cli\u003eMovie features refined for visual creators\u003c\/li\u003e\n\u003cli\u003eThe smallest \u0026amp; lightest in its class¹ for unequalled mobility\u003c\/li\u003e\n\u003cli\u003eSuperior control \u0026amp; reliability in any environment\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eHigh resolution rivals the best primes\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv class=\"editorial-copy\"\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control chromatic aberration, astigmatism, distortion, and coma at all zoom and aperture settings. Nano AR Coating II subdues flare and ghosting for outstanding clarity.\u003c\/div\u003e\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eStunning G Master bokeh\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eExquisite F2.8 bokeh extends throughout the zoom range thanks to advanced optical design and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during design and for each lens during manufacture. Two XA elements with 0.01-micron precision suppress onion ring bokeh. Minimum focusing distance is 0.21 meters at 24 mm and 0.30 meters at 70 mm, with max. magnification of 0.32x.\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eThe most compact, lightweight, and versatile in its class\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eThe smallest and lightest F2.8 24-70mm zoom in its class, this lens offers unprecedented flexibility and freedom. It weighs just 695 grams, 191 grams less than the previous model. Its length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model. With a compatible body it can shoot at up to 30 frames per second. The new aperture unit also contributes to high speed, enabling full AF tracking performance even when shooting with the aperture stopped down.\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eExcellent control and reliability in any environment\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eAn updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions, and a fluorine coating keeps the front element clean. Convenient operation of circular polarizing and variable ND filters (optional) is provided by a special opening in the supplied lens hood. Two customizable focus hold buttons are provided for easy access and convenient control when shooting in any orientation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174540587137,"sku":"SON-SEL2470GM2","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-24-70mm-f2-8-m2-gm-lens-30571860983937.jpg?v=1747049770"},{"product_id":"sony-e-mount-fe-50mm-f-1-4-gm-lens","title":"Sony E Mount FE 50mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony E Mount FE 50mm f\/1.4 GM Lens is a professional grade standard prime lens with a fast aperture that provides extraordinary all-around performance for filmmakers. Weighing in at just over 500g, the SEL50F14GM fits comfortably into the kit bag and boasts the smooth and clean focus fall-off that GM lenses are known for, this lens delivers total control over subject isolation, enhancing subjects and erasing unsightly background without distraction. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv\u003e\u003cdiv\u003e\u003cstrong\u003eHigh-Performance Autofocus\u003c\/strong\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eMaximizing the advantages of the latest camera bodies, two XD Linear Motors provide quick, quiet, and precise autofocus and subject-tracking performance. Designed to enhance control for both still and movies, this design also provides natural manual focus control when desired. Located on the lens barrel, an AF\/MF switch enables tactile control for these settings.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eMinimum autofocusing distance of 16\" allows for dynamic close-up images.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cstrong\u003eG Master Resolution and Bokeh\u003c\/strong\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eTwo XA (extreme aspherical) elements minimize aberrations and distortions while also providing outstanding resolution and sharpness.\u003c\/li\u003e\n\u003cli\u003eOne ED (extra-low dispersion) glass element effectively eliminates chromatic aberration and colour fringing to produce a high degree of clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003eApplied to specific elements, a Nano AR Coating II greatly reduces reflective light to decrease ghosting and flare for increased contrast and colour accuracy in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eBright f\/1.4 maximum aperture provides a very shallow depth of field for pleasing background blur when using selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eIdeal for portraits, a circular 11-blade aperture produces deep and dreamy bokeh.\u003c\/li\u003e\n\u003cli\u003eBeyond depth of field control and pleasing bokeh, the lens's f\/1.4 aperture also allows for handheld shooting in low-light conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e \u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eControls and Functions\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eNew for Sony primes, an iris lock switch prevents the aperture ring from being accidentally moved. This switch can also be unlocked allowing the aperture ring to rotate seamlessly and silently.\u003c\/li\u003e\n\u003cli\u003eBenefitting video applications, an easy-to-read aperture ring with f-stop engraving can be quickly de-clicked on the lens barrel for smooth and silent aperture control.\u003c\/li\u003e\n\u003cli\u003eTwo focus hold buttons are featured on the lens barrel for intuitive control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eTactile in its design, a Linear Response manual focus ring provides fine linear focus control.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003eCompact and Durable Design\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eDespite its wide f\/1.4 maximum aperture, complex optical design, and inclusion of a high-performance AF system, this lens still manages to be compact and lightweight for everyday use, measuring 3.1 x 3.7\" and weighing just 18 oz.\u003c\/li\u003e\n\u003cli\u003eMeant for use in challenging conditions, this lens features dust and moisture-resistant construction. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount.\u003c\/li\u003e\n\u003cli\u003eFluorine coating on the front element repels water, oil, fingerprints, and contaminants while also making the lens easy to clean.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174560542849,"sku":"SON-SEL50F14GM","price":1821.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-e-mount-fe-50mm-f-1-4-gm-lens-30573825458305.jpg?v=1747050695"},{"product_id":"sony-fe-70-200mm-f4-macro-g-oss-ii-lens","title":"Sony FE 70-200mm F4 Macro G OSS II Lens","description":"\u003cp\u003eThe latest version of the Sony FE 70-200mm F4 Macro G OSS II Lens brings several enhancements in autofocus, stabilisation, magnification, and sharpness, all while reducing its overall size and length. This lens remains a reliable and compact option for capturing events, sports, and portraits, but now it also excels in video and macro photography.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5WXIeLFQ_o4\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Optical Performance\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe biggest change to the optical design of the lens is the introduction of a floating focusing element, enabling the lens' high-resolution .5x \"half-macro\" magnification, shrinking the minimum focusing distance to 10.2\" at 70mm. This increased resolution is available across the entirety of the zoom range, as is the lens' improved corner-to-corner sharpness. The lens features aspherical, Advanced Aspherical, Super Extra-low dispersion, and extra-low dispersion aspherical elements to reduce and suppress chromatic and spherical aberrations. Nano AR Coating II controls flare and ghosting, while the rounded, nine-blade diaphragm supplies the lens with its soft, smooth bokeh.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster, Video-Optimized Autofocus\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eChief among the 70-200mm f\/4 II's enhancements is its faster, video-optimized autofocus system. Featuring 4 XD Linear motors, two for each of the lens' focus groups, the lens now performs 20% faster than its predecessor and supports focus tracking while zooming. The new autofocus system also works with the Alpha 1's blackout-free 30 fps high-speed continuous shooting, double the rate of the f\/4 OSS I.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003eFor those eager to apply the lens' virtues to video, Sony has introduced several features from their cinema division. The new autofocus system has near-silent operation while dramatically reducing focus breathing and focus shift. The Linear Response MF system to ensures a consistent, natural-feeling operation, while the full-time Direct Manual Focus (DMF) feature makes it easy to make quick adjustments using the focus ring while in AF modes.\u003c\/p\u003e\r\n\u003cp\u003eRounding out the improvements to image quality, the lens' built-in SteadyShot optical image stabilization is designed to work in tandem with the camera body's stabilization system to ensure sharp images while shooting handheld even at the longest focal lengths.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eRedesigned for Portability and Durability\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003eIn reconfiguring the 70-200mm f\/4 II, Sony has kept in mind both the endurance of the lens and its user, reducing both the length and weight of the optic by 15% to 5.8\" and 1.7 lb, respectively. The internal zoom mechanism minimizes front-heaviness to reduce strain while focusing, while its dust- and moisture-resistant design and rubber control rings make it suitable for inclement conditions.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eOther design features include:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eA removable and rotating tripod collar for added stability and reducing strain on the camera's lens mount.\u003c\/li\u003e\r\n    \u003cli\u003eThree focus hold buttons and an AF\/MF switch on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n    \u003cli\u003eThree-mode optical image stabilization switch to ensure sharpness in varying shooting conditions.\u003c\/li\u003e\r\n    \u003cli\u003eA full-time DMF switch for manual focus override during AF-C mode.\u003c\/li\u003e\r\n    \u003cli\u003eZoom lock and focus range limiter switches to prevent unwanted lens extension or to constrain the usable focus range between a set limited range or full for improving focus speed.\u003c\/li\u003e\r\n    \u003cli\u003eA fluorine coating for the front lens element to repel water, oil, and other contaminants and facilitate lens-cleaning.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eTeleconverter Compatibility\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe FE 70-200mm f\/4 GM OSS II is compatible with Sony's optional FE 1.4x and 2.0x teleconverters. These teleconverters allow for life-size, 1:1 macro photography throughout the entire zoom range. When used, the 1.4x and 2.0x teleconverters will provide effective focal lengths and apertures of 98-280mm f\/5.6 and 140-400mm f\/8, respectively.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174565949569,"sku":"SON-SEL70200G2","price":1929.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-70-200mm-f4-macro-g-oss-ii-lens-30571934285953.jpg?v=1747050981"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens-sony-e-mount","title":"Sony FE 16-35mm f\/2.8 GM II Lens (Sony E-Mount)","description":"\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM II Lens is a versatile wide-angle lens designed for both still photography and video. It is the lightest and smallest lens in its class, offering exceptional performance. Sony completes its lineup of f\/2.8 G Master zoom lenses with this latest addition, which includes various improvements in optics, focusing, and handling.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Qxwt_e_xZLY?si=k98OWguqCg19jkbo\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eG Master Image Quality\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/li\u003e\r\n    \u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\r\n    \u003cli\u003eOne Super ED (extra-low dispersion) and Two ED elements effectively suppress chromatic aberrations and colour fringing for greater clarity and colour fidelity.\u003c\/li\u003e\r\n    \u003cli\u003eFive aspherical elements, including three extreme aspherical elements (XA), minimize spherical aberrations, and distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster AF and Floating Focus Mechanism\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/li\u003e\r\n    \u003cli\u003eFour XD (extreme dynamic) linear motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003c\/li\u003e\r\n    \u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when the shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\r\n    \u003cli\u003eThe floating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.6\" and a maximum magnification of 0.32x across the entire zoom range.\u003c\/li\u003e\r\n    \u003cli\u003eThe internal focusing design promotes snappier, more responsive focusing performance and maintains the same centre of gravity during lens extension and retraction.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/li\u003e\r\n    \u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\r\n    \u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\r\n    \u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\r\n    \u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe smallest and lightest f\/2.8 wide-angle zoom in its class, this lens doesn't lose sight of its professional attributes and remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/li\u003e\r\n    \u003cli\u003eApproximately 20% lighter and 10% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\r\n    \u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\r\n    \u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\r\n    \u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low-weight design.\u003c\/li\u003e\r\n    \u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\r\n    \u003cli\u003eThe front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\r\n    \u003cli\u003eThe included lens hood has been redesigned to complement the lens' sleek design by reducing both its diameter and length.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174572601473,"sku":"SON-SEL1635GM2","price":3046.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-16-35mm-f-2-8-gm-ii-lens-sony-e-mount-30571935006849.jpg?v=1747051359"},{"product_id":"sony-fe-85mm-f-1-4-gm-ii-e-mount-lens","title":"Sony FE 85mm f\/1.4 GM II E-Mount Lens","description":"\u003cp\u003eThe Sony FE 85mm f\/1.4 GM II E-Mount Lens is a lightweight portrait lens that represents the next generation of 85mm full-frame E-mount lenses. It offers high resolution and stunning bokeh, along with fast autofocus, making it ideal for portrait photography and cinematic video.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-TiFpUYVCHg?si=TiG0fQlL3dDdV_L-\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHigh Optical Performance \u0026amp; Beautiful Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe advanced and refined optical design and elements of the FE 85mm F1.4 GM II brings together appealing bokeh and enhanced high resolution, making it ideal for portrait photography.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003cstrong\u003eFast, Precise, Quiet Autofocus and High Tracking Performance\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe FE 85mm F1.4 GM II’s AF is agile, maximising the speed advantage of advanced camera bodies.  For stills, it is up to 3 times faster compared to the previous model, tracking moving subjects with high precision. It keeps up flawlessly with the Alpha 9 III’s 120fps continuous shooting, and subject tracking performance is improved by as much as 7 times.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eLightweight and Stylish Design without Compromises\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eCompared to the current 85mm F1.4 GM1, the weight of the FE 85mm F1.4 GM II (642 grams) is approximately 20% lighter\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Optics with Smoother Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eSony continues to push the boundaries of G Master excellence with the 85mm f\/1.4 GM II, improving its edge-to-edge sharpness and contrast through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\r\n    \u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n    \u003cli\u003eA Nano AR II Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n    \u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n    \u003cli\u003eTwo XA elements are now incorporated into the optical design, which features superior surface precision to suppress \"onion ring\" bokeh and for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n    \u003cli\u003eTwo extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster and More Accurate Autofocus\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe autofocus is controlled by an XD (extreme dynamic) linear motor that contributes to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003c\/li\u003e\r\n    \u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 120 fps when used with the Sony a9 III mirrorless camera.\u003c\/li\u003e\r\n    \u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series of attributes that specifically appeal to video shooters' needs.\u003c\/li\u003e\r\n    \u003cli\u003eFocus tracking is precise and smooth even at frame rates up to 120p.\u003c\/li\u003e\r\n    \u003cli\u003eFocus breathing is further minimized, with added support for the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\r\n    \u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\r\n    \u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eApproximately 20% lighter and 13% smaller than its predecessor, the 85mm f\/1.4 GM II remains a durable, portable, and versatile option with a wide variety of applications.\u003c\/li\u003e\r\n    \u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\r\n    \u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low-weight design.\u003c\/li\u003e\r\n    \u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\r\n    \u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40213371748481,"sku":"SON-SEL85F14GM2","price":2226.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-85mm-f-1-4-gm-ii-e-mount-lens-30572049301633.jpg?v=1747053276"},{"product_id":"sony-fe-400800mm-f638-g-oss-lens-sony-emount","title":"Sony FE 400-800mm f\/6.3-8 G OSS Lens (Sony E-Mount)","description":"\u003cp\u003eThe Sony FE 400-800mm f\/6.3-8 G OSS is a super-telephoto zoom lens designed for capturing distant subjects with clarity. Its 400-800mm range makes it ideal for wildlife, nature, and sports photography, while the fast, precise autofocus ensures sharp images of moving subjects. The internal zoom design maintains balance for smooth handling, and Optical SteadyShot stabilisation offers three modes for sharper results.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wy3um3Ihax8?si=BEMEZcTbWshD1Bcw\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis G Series lens includes dual linear motors for quick, reliable autofocus and a focus limiter for enhanced control. Three customisable focus hold buttons provide added versatility, while a fixed, rotating tripod foot ensures stability when shooting with a monopod or tripod. Designed for Sony E-mount cameras, it delivers high-quality performance at a more accessible price, making it a strong choice for photographers needing extended reach.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented Range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot only is this the first Alpha zoom to reach 800mm, but its compatibility with 1.4x and 2x teleconverters extends the maximum focal length to 1120mm and 1600mm respectively, making this an elite choice for birding and wildlife as you'll be able to keep a safe distance from your subjects. Complementing its impressive reach is a zoom ring that offers smooth, precise rotation that is made to help prevent accidental focal length changes.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrioritizing Functionality \u0026amp; Usability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003ePoised to outshine Sony's FE 200-600mm f\/5.6-6.3 G OSS, this super-telephoto provides longer range and better overall lens performance while weighing just slightly more at 2.47kg.\u003c\/li\u003e\n    \u003cli\u003eFeaturing a short rotational throw, this lens allows you to make swift focal adjustments while capturing.\u003c\/li\u003e\n    \u003cli\u003eThis zoom accepts screw-in filters on the front lens element, expanding your ability to create in various lighting conditions.\u003c\/li\u003e\n    \u003cli\u003eMultiple function switches are built into the lens barrel that allow you to make rapid settings adjustments, including a switch for AF\/MF, OSS, and focus limiting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCutting-Edge Optical Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eSix ED lens elements significantly reduce flare and ghosting in backlit conditions and help control chromatic aberration in images.\u003c\/li\u003e\n    \u003cli\u003eAn 11-blade circular diaphragm produces smooth and rich bokeh, ensuring effective subject isolation and blurred background when capturing with a narrow depth of field.\u003c\/li\u003e\n    \u003cli\u003eA complex optical configuration of 27 elements in 19 groups allows the lens to reproduce fine details and create high contrast images.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt to Last\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eEquipped with a dust- and moisture-resistant design, the FE 400-800mm f\/6.3-8 G OSS maximizes reliability in the field, regardless of inclement weather conditions.\u003c\/li\u003e\n    \u003cli\u003eThe front lens element features a fluorine coating that repels water and oil. This coating also makes the lens glass easier to clean.\u003c\/li\u003e\n    \u003cli\u003eA robust lens hood with a lock button adds significant protection and features a filter opening for quick and convenient filter adjustment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Level Stabilization \u0026amp; Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA 400-800mm zoom range demands exceptional lens stability, which is provided by Sony's Optical SteadyShot image-stabilization system. OSS utilizes a gimbal mechanism and an algorithm to effectively counteract camera shake by shifting the entire lens unit and sensor. When using a tripod, the lens's fixed mount foot can be easily rotated for horizontal or vertical capturing. Located around the lens barrel at 90° increments are three focus hold buttons, allowing maximum access in any orientation. These buttons can also be assigned to your preferred functions for making specific settings changes more quickly.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40240968302721,"sku":"SON-SEL400800G","price":3949.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-400-800mm-f-6-3-8-g-oss-lens-sony-e-mount-30618971078785.jpg?v=1747053948"}],"url":"https:\/\/www.videocraft.com.au\/collections\/lenses-sony.oembed","provider":"Videocraft","version":"1.0","type":"link"}