{"title":"Sony BONUS Cashback Bundles","description":"\u003cp\u003eClaim up to $800 cashback when you purchase a participating camera body and lens in a single transaction. Buy one eligible lens with a participating camera to claim $400, or add a second eligible lens to claim $800. Eligible camera bodies include the Alpha 7 V, Alpha 7R VI, FX5 Body Only and FX5 with XLRH2 Handle. Eligible lenses include a wide range of FE G Master and G series lenses. Promo Ends 2nd Sep 2026. \u003ca href=\"https:\/\/cloud.marketing.sony.com.au\/cashback-july-26\" title=\"claim cashback when purchasing select camera and lens bundles from Videocraft Australia\" rel=\"noopener\" target=\"_blank\"\u003eClaim online\u003c\/a\u003e by 16th Sep.\u003c\/p\u003e","products":[{"product_id":"sony-e-mount-lens-g-ff-28-135mm-f4-zoom","title":"Sony E-mount Lens  G FF 28-135mm F4 Zoom","description":"\u003cp\u003e\u003cspan style=\"color: #ff6600;\"\u003e\u003cstrong\u003eThe Sony FE PZ 28-135mm f\/4 G OSS Lens\u003c\/strong\u003e\u003c\/span\u003e features are designed to satisfy \u003cstrong\u003e4K production requirements.\u003c\/strong\u003e The \u003cstrong\u003ewide-ranging zoom lens\u003c\/strong\u003e that covers wide-angle to telephoto perspectives, and a \u003cstrong\u003epowered zoom control\u003c\/strong\u003e with a \u003cstrong\u003evariable speed while\u003c\/strong\u003e adds many features for your full-frame, APS-C, or E-mount camcorder or still photography camera system.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePowering the zoom function is an SSM (Super Sonic wave Motor) drive\u003c\/strong\u003e that allows precision and quiet operation. \u003cstrong\u003eFocus noise is also minimized\u003c\/strong\u003e through weight reduction of the focus element group and use of a linear motor. Iris function is also designed to be smooth and silent for cinematography demands.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAngle of \u003cstrong\u003eview variations while focusing (breathing)\u003c\/strong\u003e and axial displacement while zooming have been reduced while five aspherical elements and three ED elements work with \u003cstrong\u003eadvanced multi-coating technology to minimize distortion and chromatic aberrations\u003c\/strong\u003e while also contributing to sharper overall imagery with enhanced contrast and clarity.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIndependent control rings for zoom, focus, and iris (aperture)\u003c\/strong\u003e are provided for and the focus mode can be switched from auto to manual by sliding the focus ring forward so control is maintained at all times. All \u003cstrong\u003ethree control rings\u003c\/strong\u003e have been engineered to provide the right amount of torque for comfortable, responsive operation and the pitch of the scalloping on the rings has been designed for comfortable, slip-free control.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA constant f\/4 maximum aperture\u003c\/strong\u003e offers consistent performance throughout the zoom range and is especially beneficial when working with \u003cstrong\u003egreater zoom magnifications in low-light conditions.\u003c\/strong\u003e Also benefiting working in dim light or at the long end of the zoom range is \u003cstrong\u003eOptical SteadyShot image stabilization\u003c\/strong\u003e, which works to minimize the appearance of camera shake by up to four shutter speed steps.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: #ff6600;\"\u003e\u003cstrong\u003eAll Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePowered 8-speed zoom provides a 28-135mm focal length range, covering wide-angle to telephoto perspectives\u003c\/li\u003e\n\u003cli\u003ePower zoom designed for cinema productions and full frame cameras\u003c\/li\u003e\n\u003cli\u003eFeatures Sony's original Nano AR Coating technology designed to effectively suppress reflections that can cause flare and ghosting. The precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than lenses with coatings that use an irregular nano-structure\u003c\/li\u003e\n\u003cli\u003eThree control rings (for zoom, focus, iris) offer manual control for demanding large format productions. The focus mode can be switched from auto to manual simply by sliding the focus ring forward so control is maintained at all times. Zoom speed can be precisely controlled over a wide range, with zoom rotation direction reversal capability. All three control rings have been engineered to provide ideal torque for comfortable, responsive operation. Even the pitch of the scalloping on the rings has been designed for comfortable, slip-free control\u003c\/li\u003e\n\u003cli\u003eSony's advanced iris control and linear AF motor drive system achieve quiet focusing that is also extremely responsive. Part of the reason that focus control is so quiet is that original Sony linear motors are contactless, with no gears or mechanical coupling to generate noise\u003c\/li\u003e\n\u003cli\u003eThe world's first SSM (Super Sonic wave Motor) drive in a cinema lens for quiet zoom and smooth iris control\u003c\/li\u003e\n\u003cli\u003eMaintains plane of focus while zooming and maintains field of view while focusing (important for video)\u003c\/li\u003e\n\u003cli\u003eDelivers smooth tracking throughout the zoom range at any speed and eliminates any axial image shifting. Zooming is quiet as well as responsive thanks to advanced mechanical actuator design\u003c\/li\u003e\n\u003cli\u003eFeatures an optical design and control technology inherited from Sony's professional camcorders that ensure no breathing while focusing\u003c\/li\u003e\n\u003cli\u003eConstant f\/4 maximum aperture enables greater consistency throughout the zoom range and benefits working in dim conditions with longer focal lengths\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization works to minimize the appearance of camera shake by up to four shutter speed steps to benefit shooting handheld in dim lighting and with greater zoom magnifications\u003c\/li\u003e\n\u003cli\u003eThree extra-low dispersion elements and five aspherical elements helps to reduce chromatic aberrations and distortion throughout the zoom range while also contributing to overall image sharpness and clarity\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174453850241,"sku":"SON-SELP28135G","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-e-mount-lens-g-ff-28-135mm-f4-zoom-30571644682369.jpg?v=1747046073"},{"product_id":"sony-fe-12-24mm-f28-gm-lens","title":"Sony FE 12-24mm f\/2.8 GM Lens","description":"\u003cp\u003eThe Sony FE 12-24mm f\/2.8 GM lens is a bright and versatile zoom characterised by its broad range and bright design, comprising a range of ultra-wide fields of view, . Featuring a constant f\/2.8 maximum aperture, this lens is ideal for working in available lighting conditions and controlling depth of field to isolate subject matter. Its advanced optical design includes a series of XA, aspherical, Super ED, and ED elements, which combine to reduce a variety of aberrations and distortions for a high degree of sharpness, accurate rendering, and notable color accuracy. An updated Nano AR Coating II has also been applied, which suppresses flare and ghosting for greater contrast when working in bright and backlit conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174492352641,"sku":"SON-SEL1224GM","price":5160.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-12-24mm-f-2-8-gm-lens-30571746361473.jpg?v=1747047576"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003cp\u003eThe Sony FE 200-600mm f\/5.6-6.3 G OSS Lens is a flexible zoom perfectly suited for nature, wildlife, and sports applications. Its long reach pairs with a modest maximum aperture range to render to a relatively lightweight and portable design, which benefits handheld use. The optical design incorporates a series of low dispersion and aspherical elements, which suppress a variety of aberrations, color fringing, and distortion in order to produce well-corrected imagery with high sharpness, color fidelity, and accurate rendering. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions.\u003c\/p\u003e\r\n \r\n \u003cp\u003e\u003c\/p\u003e\r\n \r\n \u003cp\u003eFeatures:\u003c\/p\u003e\r\n \r\n \u003cdiv\u003e\r\n \r\n \u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003e\r\n \r\n \u003cul\u003e\r\n \r\n \u003cli\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 200-600mm lens is also compatible with APS-C models where it provides a 300-900mm equivalent focal length range.\u003c\/li\u003e\r\n \r\n \u003cli\u003eMaximum aperture range of f\/5.6-6.3 helps minimize size and weight while providing excellent performance in a variety of applications.\u003c\/li\u003e\r\n \r\n \u003cli\u003eFive extra-low dispersion elements are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\r\n \r\n \u003cli\u003eOne aspherical element is placed at the rear of the optical design and reduces distortion and spherical aberrations in order to produce a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n \r\n \u003cli\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n \r\n \u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system has three dedicated modes, including panning and viewfinder stabilization priority settings, and can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n \r\n \u003cli\u003eA Direct Drive Super Sonic wave Motor (DDSSM) AF system provides quick, quiet, and precise autofocus performance and full-time MF override, and Linear Response MF also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n \r\n \u003cli\u003eMinimum focusing distance of 7.9', along with a maximum magnification of 0.2x, benefits portraiture and head shots.\u003c\/li\u003e\r\n \r\n \u003cli\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/li\u003e\r\n \r\n \u003cli\u003eInternal zoom design limits the overall length of the lens while zooming for more intuitive and comfortable handling.\u003c\/li\u003e\r\n \r\n \u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\r\n \r\n \u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n \r\n \u003cli\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n \r\n \u003cli\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\r\n \r\n \u003cli\u003eCompatible with optional 1.4x and 2x FE teleconverters for further increasing the lens's reach.\u003c\/li\u003e\r\n \r\n \u003c\/ul\u003e\r\n \r\n \u003c\/div\u003e\r\n \r\n \u003c\/div\u003e\r\n \r\n \u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174498611329,"sku":"SON-SEL200600G","price":2226.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-200-600mm-f-5-6-6-3-g-oss-lens-30571765039233.jpg?v=1747047921"},{"product_id":"sony-fe-35mm-f14-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 35mm f\/1.4 GM lens is characterised by its speed and relatively compact form factor. it is a classic wide-angle prime with an updated, sleek design. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174504870017,"sku":"SON-SEL35F14GM","price":1821.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-35mm-f-1-4-gm-lens-30576679649409.jpg?v=1742892616"},{"product_id":"sony-fe-50mm-f1-2-gm-prime-lens","title":"Sony FE 50mm F1.2 GM Prime Lens","description":"\u003cp\u003eThe Sony FE 50mm f\/1.2 GM Lens is a classic normal focal length prime lens with an updated, sleek design. The \u003cstrong\u003eSony FE 50mm f\/1.2 GM\u003c\/strong\u003e lens is characterised by its speed and relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe combination of the lens's remarkable maximum f\/1.2 aperture and 11-blade circular aperture mechanism contributes to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, colour fringing, and distortion.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEach element features a Nano AR II coating that suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174505361537,"sku":"SON-SEL50F12GM","price":2327.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-50mm-f1-2-gm-prime-lens-30571791024257.jpg?v=1747048224"},{"product_id":"sony-fe-14mm-f18-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp\u003eThe Sony FE 14mm f\/1.8 GM lens is a fast, versatile lens well-suited to landscape, nature, architectural, and astrophotography applications.  It features a dynamic ultra wide-angle focal length with an especially bright design. Its extremely wide, but usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field. The optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. A Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174517715073,"sku":"SON-SEL14F18GM","price":1718.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-14mm-f-1-8-gm-lens-30571818156161.jpg?v=1747048708"},{"product_id":"sony-fe-70-200mm-f2-8-gm-m2-lens","title":"Sony FE 70-200mm F2.8 GM M2 Lens","description":"\u003cp\u003eThe Sony FE 70-200mm F2.8 GM OSS II lens delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner-to-corner throughout the entire zoom range, even when the lens is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical), the FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area. The FE 70-200mm F2.8 GM OSS II’s state-of-the-art lens technology brings out the best in the advanced camera body it is paired with.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp class=\"proposition-title\"\u003e\u003cstrong\u003eEvolved G Master F2.8 Telephoto Zoom\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"proposition-copy\"\u003eThe full force of Sony’s latest lens technology brings stunning resolution and exquisite bokeh together in the world’s lightest large-aperture G Master telephoto zoom lens. With significantly evolved AF performance, the FE 70-200mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie camera bodies.\u003c\/p\u003e\r\n\u003cp class=\"proposition-copy\"\u003e \u003c\/p\u003e\r\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eUnprecedented image quality\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eImage quality is superb throughout the zoom range at all focusing distances. Two aspherical elements, one an XA (extreme aspherical) type, ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements, and one ED aspherical element minimise chromatic aberration, while Sony’s Nano AR Coating II subdues flare and ghosting. High-performance 1.4x and 2x teleconverters are available.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e\r\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eExquisite G Master bokeh\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture, and a new 11-blade aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh, and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 0.4 meters (1.32 ft) at 70mm and 0.82 meters (2.69 ft) at 200mm.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e\r\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eFast, precise AF supports creative shooting\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model. When tracking an approaching short-distance runner, for example, tracking while zooming is improved by approx. 30% compared to the previous model, greatly increasing chances of getting the shot.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e\r\n\u003cdiv class=\"editorial-title\"\u003eProfessional control and reliability\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eFlexible focus control is provided by features such as Full-time DMF, Linear Response MF, and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, MODE 2, and MODE 3 optical image stabilisation ensure sharp images, and a dust and moisture resistant design plus fluorine-coated front element maximise reliability in tough environments.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174523285633,"sku":"SON-SEL70200GM2","price":2889.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-70-200mm-f2-8-gm-m2-lens-30571818090625.jpg?v=1742893148"},{"product_id":"sony-fe-24-70mm-f2-8-m2-gm-lens","title":"Sony FE 24-70mm f2.8 M2 GM Lens","description":"\u003cp\u003eThe Sony FE 24-70mm f2.8 M2 GM Lens is smaller and lighter than the previous generations and features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications. The Sony FE 24-70mm F2.8 GM has an updated standard zoom, packing evolved optics and AF performance into a convenient, compact, lightweight zoom design that offers maximum mobility for both stills and movies. It is an ideal match for high-performance compact α system bodies, and will cover a wide range of shooting situations.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003ciframe allowfullscreen=\"allowfullscreen\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1Viel8MAl-M\" title=\"YouTube video player\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv class=\"editorial-title\"\u003e\u003cul\u003e\n\u003cli\u003eF2.8 standard zoom with enhanced image quality\u003c\/li\u003e\n\u003cli\u003eAF performance that maximises speed advantages of Sony Alpha camera bodies\u003c\/li\u003e\n\u003cli\u003eMovie features refined for visual creators\u003c\/li\u003e\n\u003cli\u003eThe smallest \u0026amp; lightest in its class¹ for unequalled mobility\u003c\/li\u003e\n\u003cli\u003eSuperior control \u0026amp; reliability in any environment\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eHigh resolution rivals the best primes\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv class=\"editorial-copy\"\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control chromatic aberration, astigmatism, distortion, and coma at all zoom and aperture settings. Nano AR Coating II subdues flare and ghosting for outstanding clarity.\u003c\/div\u003e\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eStunning G Master bokeh\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eExquisite F2.8 bokeh extends throughout the zoom range thanks to advanced optical design and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during design and for each lens during manufacture. Two XA elements with 0.01-micron precision suppress onion ring bokeh. Minimum focusing distance is 0.21 meters at 24 mm and 0.30 meters at 70 mm, with max. magnification of 0.32x.\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eThe most compact, lightweight, and versatile in its class\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eThe smallest and lightest F2.8 24-70mm zoom in its class, this lens offers unprecedented flexibility and freedom. It weighs just 695 grams, 191 grams less than the previous model. Its length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model. With a compatible body it can shoot at up to 30 frames per second. The new aperture unit also contributes to high speed, enabling full AF tracking performance even when shooting with the aperture stopped down.\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eExcellent control and reliability in any environment\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eAn updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions, and a fluorine coating keeps the front element clean. Convenient operation of circular polarizing and variable ND filters (optional) is provided by a special opening in the supplied lens hood. Two customizable focus hold buttons are provided for easy access and convenient control when shooting in any orientation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174540587137,"sku":"SON-SEL2470GM2","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-24-70mm-f2-8-m2-gm-lens-30571860983937.jpg?v=1747049770"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens-sony-e-mount","title":"Sony FE 16-35mm f\/2.8 GM II Lens (Sony E-Mount)","description":"\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM II Lens is a versatile wide-angle lens designed for both still photography and video. It is the lightest and smallest lens in its class, offering exceptional performance. Sony completes its lineup of f\/2.8 G Master zoom lenses with this latest addition, which includes various improvements in optics, focusing, and handling.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Qxwt_e_xZLY?si=k98OWguqCg19jkbo\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eG Master Image Quality\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/li\u003e\r\n    \u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\r\n    \u003cli\u003eOne Super ED (extra-low dispersion) and Two ED elements effectively suppress chromatic aberrations and colour fringing for greater clarity and colour fidelity.\u003c\/li\u003e\r\n    \u003cli\u003eFive aspherical elements, including three extreme aspherical elements (XA), minimize spherical aberrations, and distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster AF and Floating Focus Mechanism\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/li\u003e\r\n    \u003cli\u003eFour XD (extreme dynamic) linear motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003c\/li\u003e\r\n    \u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when the shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\r\n    \u003cli\u003eThe floating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.6\" and a maximum magnification of 0.32x across the entire zoom range.\u003c\/li\u003e\r\n    \u003cli\u003eThe internal focusing design promotes snappier, more responsive focusing performance and maintains the same centre of gravity during lens extension and retraction.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/li\u003e\r\n    \u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\r\n    \u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\r\n    \u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\r\n    \u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe smallest and lightest f\/2.8 wide-angle zoom in its class, this lens doesn't lose sight of its professional attributes and remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/li\u003e\r\n    \u003cli\u003eApproximately 20% lighter and 10% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\r\n    \u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\r\n    \u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\r\n    \u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low-weight design.\u003c\/li\u003e\r\n    \u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\r\n    \u003cli\u003eThe front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\r\n    \u003cli\u003eThe included lens hood has been redesigned to complement the lens' sleek design by reducing both its diameter and length.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174572601473,"sku":"SON-SEL1635GM2","price":3046.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-16-35mm-f-2-8-gm-ii-lens-sony-e-mount-30571935006849.jpg?v=1747051359"},{"product_id":"sony-fe-85mm-f-1-4-gm-ii-e-mount-lens","title":"Sony FE 85mm f\/1.4 GM II E-Mount Lens","description":"\u003cp\u003eThe Sony FE 85mm f\/1.4 GM II E-Mount Lens is a lightweight portrait lens that represents the next generation of 85mm full-frame E-mount lenses. It offers high resolution and stunning bokeh, along with fast autofocus, making it ideal for portrait photography and cinematic video.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-TiFpUYVCHg?si=TiG0fQlL3dDdV_L-\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHigh Optical Performance \u0026amp; Beautiful Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe advanced and refined optical design and elements of the FE 85mm F1.4 GM II brings together appealing bokeh and enhanced high resolution, making it ideal for portrait photography.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003cstrong\u003eFast, Precise, Quiet Autofocus and High Tracking Performance\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe FE 85mm F1.4 GM II’s AF is agile, maximising the speed advantage of advanced camera bodies.  For stills, it is up to 3 times faster compared to the previous model, tracking moving subjects with high precision. It keeps up flawlessly with the Alpha 9 III’s 120fps continuous shooting, and subject tracking performance is improved by as much as 7 times.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eLightweight and Stylish Design without Compromises\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eCompared to the current 85mm F1.4 GM1, the weight of the FE 85mm F1.4 GM II (642 grams) is approximately 20% lighter\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Optics with Smoother Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eSony continues to push the boundaries of G Master excellence with the 85mm f\/1.4 GM II, improving its edge-to-edge sharpness and contrast through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\r\n    \u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n    \u003cli\u003eA Nano AR II Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n    \u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n    \u003cli\u003eTwo XA elements are now incorporated into the optical design, which features superior surface precision to suppress \"onion ring\" bokeh and for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n    \u003cli\u003eTwo extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster and More Accurate Autofocus\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe autofocus is controlled by an XD (extreme dynamic) linear motor that contributes to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003c\/li\u003e\r\n    \u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 120 fps when used with the Sony a9 III mirrorless camera.\u003c\/li\u003e\r\n    \u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series of attributes that specifically appeal to video shooters' needs.\u003c\/li\u003e\r\n    \u003cli\u003eFocus tracking is precise and smooth even at frame rates up to 120p.\u003c\/li\u003e\r\n    \u003cli\u003eFocus breathing is further minimized, with added support for the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\r\n    \u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\r\n    \u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eApproximately 20% lighter and 13% smaller than its predecessor, the 85mm f\/1.4 GM II remains a durable, portable, and versatile option with a wide variety of applications.\u003c\/li\u003e\r\n    \u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\r\n    \u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low-weight design.\u003c\/li\u003e\r\n    \u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\r\n    \u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40213371748481,"sku":"SON-SEL85F14GM2","price":2226.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-85mm-f-1-4-gm-ii-e-mount-lens-30572049301633.jpg?v=1747053276"},{"product_id":"sony-fe-2870mm-f-2-gm-lens","title":"Sony FE 28-70mm F\/2 GM Lens","description":"\u003cp\u003eThe Sony FE 28-70mm F2 GM lens offers a constant F2 aperture for prime-like sharpness, smooth bokeh, and advanced autofocus with four XD motors. Ideal for photos and video, it minimizes focus breathing, supports high-frame-rate recording, and includes pro controls like adjustable zoom torque and a customisable aperture ring. Perfect for dynamic and cinematic applications.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/7Y_O5YYQIl0?si=sUyhq1SI_t86YbbU\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSharpness that maximises body potential\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAdvanced design and optical simulation result in zoom quality that rivals prime lenses. Large elements including three XA (extreme aspherical) elements manufactured using original techniques ensure high corner-to-corner resolution at F2 throughout the zoom range\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eF2 G Master design for extraordinary depth\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAn F2 max. aperture and G Master optics deliver exquisite, soft bokeh for deep, dimensional images. Spherical aberration is carefully controlled for ideal resolution\/bokeh balance, and a new 11-blade circular aperture unit helps to deliver gorgeous ball bokeh.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePrecise, reliable, responsive AF tracking\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFour XD (extreme dynamic) linear motors and the latest algorithm precisely control the large F2 focus group. Reliable focus tracking and instant response are essential at weddings or sports events where every frame counts. This lens is fully compatible with the 120 fps burst capability of the α9 III, and tracking continues even while zooming.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eRefined, expressive movie production\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFocus breathing is subdued for refined movie imagery. Rack focus and zoom effects can be used with F2 depth of field to create smooth, natural transitions. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy. The XD linear motors and a new aperture unit operate quietly, and α body breathing compensation is supported.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eProfessional control and feel\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eImportant control functions include Linear Response MF for intuitive manual focus, adjustable zoom ring torque, and an aperture ring with a click ON\/OFF switch. There are also two customisable focus hold buttons, an iris lock switch, and an AF\/MF switch. Filter diameter is 86 mm, and the lens hood has a window for easy variable filter operation.  \u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40213377548417,"sku":"SON-SEL2870GM","price":4599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-28-70mm-f-2-gm-lens-30572050284673.jpg?v=1747053708"},{"product_id":"sony-fe-400800mm-f638-g-oss-lens-sony-emount","title":"Sony FE 400-800mm f\/6.3-8 G OSS Lens (Sony E-Mount)","description":"\u003cp\u003eThe Sony FE 400-800mm f\/6.3-8 G OSS is a super-telephoto zoom lens designed for capturing distant subjects with clarity. Its 400-800mm range makes it ideal for wildlife, nature, and sports photography, while the fast, precise autofocus ensures sharp images of moving subjects. The internal zoom design maintains balance for smooth handling, and Optical SteadyShot stabilisation offers three modes for sharper results.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wy3um3Ihax8?si=BEMEZcTbWshD1Bcw\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis G Series lens includes dual linear motors for quick, reliable autofocus and a focus limiter for enhanced control. Three customisable focus hold buttons provide added versatility, while a fixed, rotating tripod foot ensures stability when shooting with a monopod or tripod. Designed for Sony E-mount cameras, it delivers high-quality performance at a more accessible price, making it a strong choice for photographers needing extended reach.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented Range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot only is this the first Alpha zoom to reach 800mm, but its compatibility with 1.4x and 2x teleconverters extends the maximum focal length to 1120mm and 1600mm respectively, making this an elite choice for birding and wildlife as you'll be able to keep a safe distance from your subjects. Complementing its impressive reach is a zoom ring that offers smooth, precise rotation that is made to help prevent accidental focal length changes.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrioritizing Functionality \u0026amp; Usability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003ePoised to outshine Sony's FE 200-600mm f\/5.6-6.3 G OSS, this super-telephoto provides longer range and better overall lens performance while weighing just slightly more at 2.47kg.\u003c\/li\u003e\n    \u003cli\u003eFeaturing a short rotational throw, this lens allows you to make swift focal adjustments while capturing.\u003c\/li\u003e\n    \u003cli\u003eThis zoom accepts screw-in filters on the front lens element, expanding your ability to create in various lighting conditions.\u003c\/li\u003e\n    \u003cli\u003eMultiple function switches are built into the lens barrel that allow you to make rapid settings adjustments, including a switch for AF\/MF, OSS, and focus limiting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCutting-Edge Optical Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eSix ED lens elements significantly reduce flare and ghosting in backlit conditions and help control chromatic aberration in images.\u003c\/li\u003e\n    \u003cli\u003eAn 11-blade circular diaphragm produces smooth and rich bokeh, ensuring effective subject isolation and blurred background when capturing with a narrow depth of field.\u003c\/li\u003e\n    \u003cli\u003eA complex optical configuration of 27 elements in 19 groups allows the lens to reproduce fine details and create high contrast images.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt to Last\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eEquipped with a dust- and moisture-resistant design, the FE 400-800mm f\/6.3-8 G OSS maximizes reliability in the field, regardless of inclement weather conditions.\u003c\/li\u003e\n    \u003cli\u003eThe front lens element features a fluorine coating that repels water and oil. This coating also makes the lens glass easier to clean.\u003c\/li\u003e\n    \u003cli\u003eA robust lens hood with a lock button adds significant protection and features a filter opening for quick and convenient filter adjustment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Level Stabilization \u0026amp; Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA 400-800mm zoom range demands exceptional lens stability, which is provided by Sony's Optical SteadyShot image-stabilization system. OSS utilizes a gimbal mechanism and an algorithm to effectively counteract camera shake by shifting the entire lens unit and sensor. When using a tripod, the lens's fixed mount foot can be easily rotated for horizontal or vertical capturing. Located around the lens barrel at 90° increments are three focus hold buttons, allowing maximum access in any orientation. These buttons can also be assigned to your preferred functions for making specific settings changes more quickly.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40240968302721,"sku":"SON-SEL400800G","price":3949.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-400-800mm-f-6-3-8-g-oss-lens-sony-e-mount-30618971078785.jpg?v=1747053948"},{"product_id":"sony-fe-50-150mm-f-2-gm-lens-sony-e-mount","title":"Sony FE 50-150mm f\/2 GM Lens (Sony E-Mount)","description":"\u003cp\u003eThe Sony FE 50-150mm f\/2 GM Lens (Sony E-Mount) is a fast, versatile normal to short-telephoto zoom featuring a bright constant f\/2 aperture. Ideal for portraits, events, weddings, and indoor sports, it replaces multiple primes without sacrificing speed or quality, with a balanced design for handheld or gimbal use.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/o-SZCS4SgRw?si=gK4hHbcXgrPHRhYw\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eG Master Performance\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe G Master badge ensures exceptional sharpness, smooth bokeh, and fast autofocus. Constant f\/2 aperture improves low-light performance and depth of field control. XA, Super ED, aspherical, and ED elements maintain sharpness and smooth rendering. Nano AR Coating II boosts contrast and reduces flare. Floating focus design ensures edge-to-edge clarity from infinity to 0.4 metres. 11-blade diaphragm creates pleasing bokeh.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eDesigned for Hybrid Shooters\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eSuited to both photography and video work. Four XD linear motors enable fast, silent autofocus, supporting up to 120 fps stills or 240 fps video. Internal focusing and zoom maintain lens length and balance. Focus breathing is minimised and compatible with Breathing Compensation. De-clickable aperture ring offers silent adjustments. Rear-weighted design improves handheld comfort.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePortable and Nimble Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eCompact considering its performance. Measures 20 cm long and weighs about 1.36 kg. Aperture ring locks or de-clicks. Dual focus hold buttons and a focus mode switch enhance usability. Adjustable zoom smoothness suits different shooting styles. Hybrid construction blends durability and low weight.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eWeather Resistant Construction\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eReady for demanding conditions. Dust- and moisture-resistant with full gasket sealing. Fluorine-coated front element resists dirt and fingerprints. Supplied lens hood includes a locking button and a filter access window for easy adjustments.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40291044393089,"sku":"SON-SEL50150GM","price":5860.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-fe-50-150mm-f-2-gm-lens-sony-e-mount_01_93b9b0e3-4b1a-415d-8a1e-1208e81ad037.jpg?v=1747054136"},{"product_id":"sony-fe-300mm-f-2-8-gm-oss-e-mount-lens","title":"Sony FE 300mm f\/2.8 GM OSS E-Mount Lens","description":"\u003cp\u003eThe Sony FE 300mm f\/2.8 GM OSS is a fast telephoto prime lens for E-mount cameras, offering exceptional image quality, fast autofocus, and effective stabilisation in a lightweight 1.45 kg design. Ideal for sports, wildlife, and event photography, it delivers sharp, high-resolution images with pleasing bokeh, even in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Telephoto Reach\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 300mm focal length captures distant subjects in detail, making it well-suited for sports, wildlife, and event coverage. 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With AI-powered autofocus, 16-stop dynamic range, and advanced stabilisation, it excels in both photography and video production without compromising battery life or thermal performance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/x_hlDW5kmyc?si=F8RqvP2k1DZXmDKd\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eExceptional Image Quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new 33MP Exmor RS CMOS sensor captures incredible detail and dynamic range. With 16 stops of latitude in RAW files, there's ample room for colour grading and post-production flexibility, even in complex lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAdvanced Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRecord oversampled 4K 60p video from 7K full-frame capture or shoot slow-motion 4K 120p from Super35. All-I, 10-bit and Log profiles ensure pro-grade formats are available. A full-size HDMI output and LUT import support precise monitoring on set.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAI Autofocus and Tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith the BIONZ XR2 processor, subject recognition covers humans, animals, birds, insects, vehicles and more. Real-time tracking, pose estimation and 60 AF calculations per second deliver sharp focus, even during high-speed bursts up to 30 fps.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eImproved Stabilisation and LCD Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet up to 7.5 stops of stabilisation with the upgraded 5-axis IBIS system. The 4-axis articulating LCD, inherited from flagship models, allows flexible framing whether shooting handheld, on a rig or at awkward angles.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePractical Features for Creators\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eComposite RAW capture for HDR or noise reduction\u003c\/li\u003e\n    \u003cli\u003e1-second pre-capture buffer to avoid missed moments\u003c\/li\u003e\n    \u003cli\u003eDual card slots (2x SD or 1x CFexpress Type A)\u003c\/li\u003e\n    \u003cli\u003e4K30p webcam via USB (UVC\/UAC)\u003c\/li\u003e\n    \u003cli\u003eDual USB-C ports including 10Gbps transfer support\u003c\/li\u003e\n    \u003cli\u003eWi-Fi 2.4\/5\/6 GHz for fast wireless workflows\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRobust Build and Thermal Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEngineered for extended recording, the Alpha 7 V can shoot 4K 60p continuously for over an hour in 40°C environments thanks to upgraded heat dissipation. The body also features enhanced sealing and long battery life: up to 750 shots with LCD.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePremium Viewing and Connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eQuad-VGA OLED EVF with 120fps refresh rate\u003c\/li\u003e\n    \u003cli\u003eFull-size HDMI port for reliable external monitoring\u003c\/li\u003e\n    \u003cli\u003eImproved eyepoint comfort and dioptre adjustment\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40555488411777,"sku":"SON-ILCE7M5B","price":4249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/Sony_Alpha_a7_V_Mirrorless_Full_Frame_Camera.jpg?v=1775696714"},{"product_id":"sony-fe-100-400mm-f-4-5-gm-oss-lens-sony-e-mount","title":"Sony FE 100-400mm f\/4.5 GM OSS Lens (Sony E-Mount)","description":"\u003cp\u003eThe Sony FE 100-400mm f\/4.5 GM OSS Lens (Sony E-Mount) delivers exceptional resolution and fast autofocus across a constant f\/4.5 aperture in a versatile super-telephoto zoom. Ideal for wildlife, sports, and bird photography, it features advanced optical stabilisation and a lightweight, balanced design with internal zoom and focus mechanisms for reliable handling.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LpfQjgo9b_0?si=lbmxaWziUS60POm3\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eG Master Optical Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 100-400mm f\/4.5 GM OSS lens delivers exceptional sharpness and clarity throughout its zoom range, thanks to advanced optical elements including ED XA, XA, Super ED, and ED glass. These components reduce chromatic aberration and distortion, making it ideal for capturing fine details in wildlife, birds, and sports photography. The Nano AR Coating II minimises flare and ghosting, ensuring rich contrast and vibrant colours even in challenging lighting conditions. A floating focus system maintains image quality from close focus distances to infinity, while the rounded 11-blade diaphragm produces smooth, natural bokeh that helps subjects stand out against busy backgrounds.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFast and Precise Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEquipped with four XD Linear Motors, this lens offers fast, quiet, and highly accurate autofocus performance. It supports continuous shooting speeds up to 120 frames per second and high-speed video recording at 240 frames per second, making it well suited for fast-moving subjects. Compared to its predecessor, autofocus speed is approximately three times faster, with 50% improved tracking performance. The internal focus and zoom design keeps the lens length constant during operation, maintaining balance and making it easier to handle on tripods and gimbals. Additionally, focus breathing is significantly reduced, and the lens supports Breathing Compensation on compatible cameras to prevent angle of view shifts during zooming.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAdvanced Optical Stabilisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe built-in Optical SteadyShot stabilisation system helps reduce camera shake, allowing for sharp handheld shots even at the longest focal lengths. It offers multiple modes tailored to different shooting scenarios, including standard stabilisation, panning, and moving subject modes. This versatility is particularly useful for wildlife and sports videographers who often work in dynamic environments. The stabilisation system complements the bright constant f\/4.5 aperture, enabling better performance in lower light without the need for a tripod.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eErgonomic and Durable Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDespite its super-telephoto reach, this lens remains portable and comfortable to use. Weighing 1,840 grams, much of the weight is balanced towards the rear to ease handheld shooting. The internal zoom and focus mechanisms maintain the lens length and centre of gravity, improving stability on monopods and gimbals. Weather sealing with rubber gaskets and a sealed lens mount protects against dust and moisture, making it reliable in tough outdoor conditions. The front element features a fluorine coating that repels water and oil, simplifying cleaning in the field. Four programmable focus hold buttons and a customisable function ring provide intuitive control, while the removable tripod collar with click stops allows quick orientation changes between horizontal and vertical shooting.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTeleconverter Compatibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lens supports Sony’s FE 1.4x and 2.0x teleconverters, extending its reach to 140-560mm and 200-800mm respectively while maintaining full autofocus and auto-exposure functionality. This flexibility is valuable for photographers who need extra reach without sacrificing performance, such as wildlife shooters working at great distances. 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This camera suits professionals needing exceptional detail, fast autofocus, and versatile video capabilities.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iDhbKSdqqb8?si=JZwQ8sdi97isf6aO\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e66.8 Megapixel Fully-Stacked Sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha 7R VI features a 66.8MP full-frame Exmor RS CMOS sensor that delivers class-leading resolution. This sensor allows you to crop aggressively while retaining fine texture and detail, making it ideal for high-resolution commercial, landscape, and wildlife photography. 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