{"title":"Sony Bonus CASHBACK","description":"\u003cp\u003ePurchase a selected Sony camera or lens by 5th July \u0026amp; claim a BONUS CASHBACK valued at up to $1000 via \u003ca href=\"https:\/\/cloud.marketing.sony.com.au\/cashback-may-26\" title=\"claim bonus cashback from sony when buyiong a selected camera or lens from videocraft australia\"\u003eonline redemption\u003c\/a\u003e. Claim by 28th July.\u003c\/p\u003e","products":[{"product_id":"sony-18-105mm-f4-g-oss-zoom-e-mount-lens","title":"Sony 18-105mm F4 G OSS Zoom E-Mount Lens","description":"\u003cp\u003e\u003cspan style=\"color: #ff6600;\"\u003e\u003cstrong\u003eThe Sony 18-105mm F4 G OSS Zoom E-Mount Lens\u003c\/strong\u003e\u003c\/span\u003e is a wide-ranging zoom lens that provides a \u003cstrong\u003e35mm-equivalent focal length range of 27-158mm\u003c\/strong\u003e, covering wide-angle to telephoto perspectives. A \u003cstrong\u003econstant f\/4 maximum aperture\u003c\/strong\u003e offers consistent performance throughout the zoom range and is especially beneficial when working with greater zoom magnifications in low-light conditions. Also benefitting working in dim light or at the long end of the zoom range is Optical SteadyShot image stabilization, which works to minimize the appearance of camera shake by up to four shutter speed steps.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174453915777,"sku":"SON-SELP18105G","price":699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-18-105mm-f4-g-oss-zoom-e-mount-lens-30573382795393.jpg?v=1747046075"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eThe Sony FE 50mm f\/1.8 Lens is a simple, bright, and lightweight normal prime lens. The Sony \u003cstrong\u003eFE 50mm f\/1.8\u003c\/strong\u003e lens is a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174461386881,"sku":"SON-SEL50F18F","price":406.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-50mm-f-1-8-lens-30573332627585.jpg?v=1742891018"},{"product_id":"sony-fe-1-4x-tele-converter","title":"Sony FE 1.4x Teleconverter","description":"\u003cp\u003eThe Sony FE 1.4x Teleconverter extends the effective focal length of select Sony E-mount telephoto lenses. It increases the lens's magnification by 1.4x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eCompatible Lenses:\u003c\/p\u003e\u003cp\u003eFE 70-200mm f\/2.8 GM OSS\u003cbr\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003cbr\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003cbr\u003eFE 400mm f\/2.8 GM OSS\u003cbr\u003eFE 600mm f\/4 GM OSS\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174465876097,"sku":"SON-SEL14TC","price":708.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-1-4x-teleconverter-30573331710081.jpg?v=1742891250"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"The Sony FE 24-105mm f\/4 G OSS Lens is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the proper range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and allows increased control over the depth of field. Benefitting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control colour fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and colour accuracy when working in harsh light.","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174466203777,"sku":"SON-SEL24105G","price":1349.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-24-105mm-f-4-g-oss-lens-30571706253441.jpg?v=1747046534"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003eThe Sony FE 85mm f\/1.8 Lens is an ideal portrait-length prime lens. The Sony \u003cstrong\u003eFE 85mm f\/1.8\u003c\/strong\u003e sleek short-telephoto lens is designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and color fringing for greater clarity and color accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174472102017,"sku":"SON-SEL85F18","price":556.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-85mm-f-1-8-lens-30571706679425.jpg?v=1747046771"},{"product_id":"sony-fe-2-0x-teleconverter","title":"Sony FE 2.0x Teleconverter","description":"\u003cp\u003eThe Sony FE 2.0x Teleconverter extends the effective focal length of select \u003cstrong\u003eSony\u003c\/strong\u003e E-mount telephoto lenses. The Sony \u003cstrong\u003eFE 2.0x Teleconverter\u003c\/strong\u003e increases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eCompatible Lenses\u003c\/p\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eFE 70-200mm f\/2.8 GM OSS\u003cbr\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003cbr\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003cbr\u003eFE 400mm f\/2.8 GM OSS\u003cbr\u003eFE 600mm f\/4 GM OSS\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174476591233,"sku":"SON-SEL20TC","price":708.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-2-0x-teleconverter-30573336592513.jpg?v=1742891788"},{"product_id":"sony-fe-35mm-f-1-8-lens","title":"Sony FE 35mm f 1.8 Lens","description":"\u003cp\u003eThe Sony FE 35mm f\/1.8 Lens provides a versatile wide-angle solution for your full-frame E-mount camera. It boasts a maximum aperture of f\/1.8 for selective focus effects and for working in low-light conditions. To help ensure high-quality imaging in a range of conditions, the lens' aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness. For fast, responsive focusing, the 35mm uses a linear motor and internal focus design, while a customizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others. Also, this lens has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174480294017,"sku":"SON-SEL35F18F","price":708.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-35mm-f-1-8-lens-30571730468993.jpg?v=1747047057"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera-body","title":"Sony Alpha a7S Mark III Mirrorless Digital Camera Body","description":"\u003cp\u003eThe Sony Alpha a7S Mark III Mirrorless Digital Camera Body raises the bar for what a full-frame mirrorless camera is capable of with features including optimised video, sensitivity and speed. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/V-18w8T3GNY\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe updated sensor design of the Sony A7SIII also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003cp\u003eComplementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Ng2ilGeFpRY\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp class=\"h2_2rws9renUitYEzmey3mjuE\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"h2_2rws9renUitYEzmey3mjuE\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n\r\n\r\n\u003cp class=\"h2_2rws9renUitYEzmey3mjuE\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"h2_2rws9renUitYEzmey3mjuE\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003e\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003e\r\n\r\n\r\n\u003cp class=\"h2_2rws9renUitYEzmey3mjuE\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFast Hybrid AF System\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n\r\n\r\n\u003cp class=\"h2_2rws9renUitYEzmey3mjuE\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"h2_2rws9renUitYEzmey3mjuE\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eThe a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003cp class=\"h2_2rws9renUitYEzmey3mjuE\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBody Design and Connectivity\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"description_dROY_Wl-Y_I8SrM9_Ji7q\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\r\n\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\r\n\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\r\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\r\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\r\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\r\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003cp\u003eVideo is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\u003c\/p\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003cp\u003eAt the heart of the new Sony Alpha III is a 12 megapixel full-frame sensor that has been improved compared to the Alpha 7S II. Sony is now opting for a construction with back exposure (BSI), with which more light can be captured and which enables better results with low light shots. The maximum sensitivity is still ISO 409.600 (expandable down to up to ISO 40). The sensor is supported by the new BIONZ-XR processor, which is said to have eight times as much computing power as the previous image processor. Sony is also breaking new ground in operation: For the first time in the Alpha 7 series, a fully moveable monitor (3.0 inches, 1.44 million points) was installed, which now also allows touch operation of the menus. The structure of the menus has also been completely revised; among other things, only the relevant entries are available in photo and video mode for better clarity. The OLED viewfinder achieves a record resolution of 9.44 million points and a magnification of 0.9x. Even glasses wearers have the entire picture in view, the size of the picture can also be reduced.\u003c\/p\u003e\r\n\r\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fCfn8odictA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\r\n\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSony A7sIII specs:\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eNew 12MP sensor with fast readout and S-Cinetone colorscience\u003c\/li\u003e\r\n\u003cli\u003erecords FHD 240fps, 4k120fps 10bit 4:2:2 and 4K120fps raw over HDMI\u003c\/li\u003e\r\n\u003cli\u003eONLY Up to 4k60 will be 10bit 4:2:2 internal.\u003c\/li\u003e\r\n\u003cli\u003eDownsampled 1080p from 4K, making this the best 1080p hybrid ever made! No line skipping or pixel binning.\u003c\/li\u003e\r\n\u003cli\u003eNo internal RAW.\u003c\/li\u003e\r\n\u003cli\u003e600mbps bitrate\u003c\/li\u003e\r\n\u003cli\u003eBase ISO 160 for S-LOG3\u003c\/li\u003e\r\n\u003cli\u003eno Dual ISO\u003c\/li\u003e\r\n\u003cli\u003eMax ISO 409600 (video)\u003c\/li\u003e\r\n\u003cli\u003e16bit RAW output\u003c\/li\u003e\r\n\u003cli\u003eSony claims 15 stops dynamic range\u003c\/li\u003e\r\n\u003cli\u003eMovie Edit add-on compatibility for Image Stabilization in post\u003c\/li\u003e\r\n\u003cli\u003eworld’s highest resolution new 9.44 million dot EVF (QXGA resolution)\u003c\/li\u003e\r\n\u003cli\u003esame Sony A7rIV AF system\u003c\/li\u003e\r\n\u003cli\u003enew kind of passive (noise free) cooling system\u003c\/li\u003e\r\n\u003cli\u003eno overheating, no recording time limits (They are claiming to not have overheating issues for at least 1hr even at the highest framerate.)\u003c\/li\u003e\r\n\u003cli\u003eUHSII card and CFexpress Type A card support (each of th two slots takes them both!)\u003c\/li\u003e\r\n\u003cli\u003eLooks pretty similar to a Sony A7rIV.\u003c\/li\u003e\r\n\u003cli\u003efully articulating screen like the one used by the Sony ZV-1.\u003c\/li\u003e\r\n\u003cli\u003eThe video record button is now on the top of the camera, placed behind the shutter button\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e4K with 120p\u003c\/span\u003e\u003cbr\u003eOne focus of the camera is video recording. Unlike Canon with the EOS R5, Sony does not use 8K for video, but continues to use 4K, which is said to achieve the best results so far with an alpha camera. The sensor’s 12 MP resolution enables a full-pixel readout without pixel binning and without crop up to 4K \/ 60p. In this setting, the recording limit should be one hour without overheating – the EOS R5 only manages 30 minutes at 4K \/ 60p. The video recording of the Alpha 7S III in 4K \/ 120p mode is limited to this length – by the way, a slight crop is used (1.1x).SonyAlpha\u003c\/p\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003cp\u003eWith Full HD, the Alpha 7S III even records at up to 240p. For time-lapse recordings, lower frame rates up to 1p can also be selected in S\u0026amp;Q mode. It is recorded internally with a color subsampling of 4: 2: 2 and a color depth of 10 bits. New codecs are available: XAVC-S-I records single images (All-I) with a data rate of up to 500 Mbits \/ s, XAVC-HS reduces the amount of data in image group compression to 200 Mbit \/ s thanks to H.265 compression. With HDMI 2.1, the camera can even output 4K \/ 60p as 16-bit raw files (ProRes Raw) to an Atomos recorder. Of course there is also a logarithmic gamma profile available (S-Log 2\/3), which should enable a dynamic range of over 15 f-stops; the sensitivity starts here at ISO 640 (extended: ISO 160). According to Sony, the rolling shutter effect has been significantly minimized. The Alpha 7S III is equipped with a 5-axis image stabilizer in the housing, which, measured according to the CIPA standard, achieves an effectiveness of 5.5 f-stops; In video mode, digital stabilization (active mode) is also used, which also uses a gyro sensor. The information from this gyro sensor can also be stored in the metadata of the videos so that it can be used in post-processing for digital stabilization.\u003c\/p\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFast autofocus and 10 frames\/s\u003c\/span\u003e\u003cbr\u003eThe hybrid autofocus covers 92% of the image sensor and uses 759 phase detection points and 425 with contrast AF. In addition to human, the AF algorithms now also recognize animal eyes – according to Sony, also at a greater distance than before. The AF sensitivity goes down to -6 EV series, the camera shoots at up to 10 frames \/ s. The mechanical shutter is designed for 1\/8000 s.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003eSony is using two memory card drives in the Alpha 7S III for the first time, which can use both SD cards (UHS-II) and the new CFexpress type A cards. They are smaller than Type B cards and faster than SD cards. For most video modes, SD cards of video classes V60 and V90 are sufficient; CFexpress is only required in S\u0026amp;Q mode with 4: 2: 2 color subsampling and 10 bit color depth. The series mode also benefits from the faster cards; 1000 uncompressed raws in a row should be possible here\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174487208065,"sku":"SON-ILCE7SM3B","price":4083.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-cameras-default-title-sony-alpha-a7s-mark-iii-mirrorless-digital-camera-body-30571746459777.jpg?v=1747047339"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"The Sony FE 24mm f\/1.4 GM Lens combines a favored wide-angle focal length with an especially bright designand is a fast, versatile lens well-suited to landscape, nature, and street photography. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture, which excels in low-light conditions and also offers increased control over depth of field. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and two XA (extreme aspherical) elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174492254337,"sku":"SON-SEL24F14GM","price":1821.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-24mm-f-1-4-gm-lens-30571747016833.jpg?v=1747047572"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cp\u003eThe Sony FE 135mm f\/1.8 GM Lens features the ability to isolate focus and is a medium telephoto prime characterized by its bright and sophisticated design. The f\/1.8 maximum aperture excels in low-light conditions and also offers increased control over depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element, to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions. Complementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, an XD Linear Motor system is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and dedicated focus hold buttons, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174497792129,"sku":"SON-SEL135F18GM","price":2601.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-135mm-f-1-8-gm-lens-30571763368065.jpg?v=1747047887"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"The Sony FE 20mm f\/1.8 G Lens with an ultra-wide field of view,  is a sleek and wide-eyed prime lens characterised by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and back lit conditions. Benefiting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174497988737,"sku":"SON-SEL20F18G","price":1429.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-lens-accessories-default-title-sony-fe-20mm-f-1-8-g-lens-30571766775937.jpg?v=1747047899"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003cp\u003eThe Sony FE 200-600mm f\/5.6-6.3 G OSS Lens is a flexible zoom perfectly suited for nature, wildlife, and sports applications. Its long reach pairs with a modest maximum aperture range to render to a relatively lightweight and portable design, which benefits handheld use. The optical design incorporates a series of low dispersion and aspherical elements, which suppress a variety of aberrations, color fringing, and distortion in order to produce well-corrected imagery with high sharpness, color fidelity, and accurate rendering. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions.\u003c\/p\u003e\r\n \r\n \u003cp\u003e\u003c\/p\u003e\r\n \r\n \u003cp\u003eFeatures:\u003c\/p\u003e\r\n \r\n \u003cdiv\u003e\r\n \r\n \u003cdiv class=\"descriptionAsTitle_18Nt9BkVcYQO2jcxURBPUl\"\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003e\r\n \r\n \u003cul\u003e\r\n \r\n \u003cli\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 200-600mm lens is also compatible with APS-C models where it provides a 300-900mm equivalent focal length range.\u003c\/li\u003e\r\n \r\n \u003cli\u003eMaximum aperture range of f\/5.6-6.3 helps minimize size and weight while providing excellent performance in a variety of applications.\u003c\/li\u003e\r\n \r\n \u003cli\u003eFive extra-low dispersion elements are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\r\n \r\n \u003cli\u003eOne aspherical element is placed at the rear of the optical design and reduces distortion and spherical aberrations in order to produce a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n \r\n \u003cli\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n \r\n \u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system has three dedicated modes, including panning and viewfinder stabilization priority settings, and can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n \r\n \u003cli\u003eA Direct Drive Super Sonic wave Motor (DDSSM) AF system provides quick, quiet, and precise autofocus performance and full-time MF override, and Linear Response MF also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n \r\n \u003cli\u003eMinimum focusing distance of 7.9', along with a maximum magnification of 0.2x, benefits portraiture and head shots.\u003c\/li\u003e\r\n \r\n \u003cli\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/li\u003e\r\n \r\n \u003cli\u003eInternal zoom design limits the overall length of the lens while zooming for more intuitive and comfortable handling.\u003c\/li\u003e\r\n \r\n \u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\r\n \r\n \u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\r\n \r\n \u003cli\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n \r\n \u003cli\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\r\n \r\n \u003cli\u003eCompatible with optional 1.4x and 2x FE teleconverters for further increasing the lens's reach.\u003c\/li\u003e\r\n \r\n \u003c\/ul\u003e\r\n \r\n \u003c\/div\u003e\r\n \r\n \u003c\/div\u003e\r\n \r\n \u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174498611329,"sku":"SON-SEL200600G","price":2226.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-200-600mm-f-5-6-6-3-g-oss-lens-30571765039233.jpg?v=1747047921"},{"product_id":"sony-fe-35mm-f14-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 35mm f\/1.4 GM lens is characterised by its speed and relatively compact form factor. it is a classic wide-angle prime with an updated, sleek design. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174504870017,"sku":"SON-SEL35F14GM","price":1821.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-35mm-f-1-4-gm-lens-30576679649409.jpg?v=1742892616"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm F\/2.8 G Lens","description":"\u003cp\u003eThe Sony FE 24mm F\/2.8 G Lens is a classic wide-angle prime lens, characterised by its speed and ultra-compact form factor. Taking advantage of the fast and consistent aperture values across all three lenses, the 7-blade aperture unit delivers exceptional bokeh, and high resolution performance is achieved to deliver stunning results for both photography and videography. The versatile focal length suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. The 6.8 x 4.5cm form factor makes it effortless to have handy at any time. The lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n \r\n \u003cp\u003e\u003c\/p\u003e\r\n \r\n \u003cdiv\u003e\r\n \r\n \u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003e\u003c\/div\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003eWide-angle 24mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 36mm equivalent focal length.\u003c\/div\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003e\r\n \r\n \u003cdiv\u003e\u003c\/div\u003e\r\n \r\n \u003c\/div\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003e\u003c\/div\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003e\u003c\/div\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003cbr\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003e\u003c\/div\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.Physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.Fluorine-coated front element is easy to clean and resists dust, moisture, and fingerprints.Rounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\r\n \r\n \u003c\/div\u003e\r\n \r\n \u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174504935553,"sku":"SON-SEL24F28G","price":703.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-24mm-f-2-8-g-lens-30576680140929.jpg?v=1747048205"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm F\/2.5 G Lens","description":"\u003cp\u003eThe Sony FE 40mm F\/2.5 G Lens is a classic wide normal focal length prime lens, characterised by its speed and ultra-compact form factor. Taking advantage of the fast and consistent aperture values across all three lenses, the 7-blade aperture unit delivers exceptional bokeh, and high resolution performance is achieved to deliver stunning results for both photography and videography.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n \r\n \u003cp\u003e\u003c\/p\u003e\r\n \r\n \u003cp\u003eThe versatile focal length suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. \u003cspan\u003eThe lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/span\u003e\u003c\/p\u003e\r\n \r\n \u003cp\u003e\u003c\/p\u003e\r\n \r\n \r\n \r\n \u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003cbr\u003e\u003cbr\u003eThis 40mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 60mm equivalent focal length.\u003cbr\u003e\r\n \r\n \u003cbr\u003e\r\n \r\n Aspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003cbr\u003e\u003cbr\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003cbr\u003e\u003cbr\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003cbr\u003e\u003cbr\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003cbr\u003e\u003cbr\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003cbr\u003e\u003cbr\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003cbr\u003e\u003cbr\u003eFluorine-coated front element is easy to clean and resists dust, moisture, and fingerprints.\u003cbr\u003e\u003cbr\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/div\u003e\r\n \r\n \u003c\/div\u003e\r\n \r\n ","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174505197697,"sku":"SON-SEL40F25G","price":809.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-40mm-f-2-5-g-lens-30571791057025.jpg?v=1747048218"},{"product_id":"sony-fe-50mm-f1-2-gm-prime-lens","title":"Sony FE 50mm F1.2 GM Prime Lens","description":"\u003cp\u003eThe Sony FE 50mm f\/1.2 GM Lens is a classic normal focal length prime lens with an updated, sleek design. The \u003cstrong\u003eSony FE 50mm f\/1.2 GM\u003c\/strong\u003e lens is characterised by its speed and relatively compact form factor. The versatile focal length suits shooting everything from street, portraiture, and landscape to documentary subjects, and the fast-maximum aperture excels in low light and controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe combination of the lens's remarkable maximum f\/1.2 aperture and 11-blade circular aperture mechanism contributes to the gorgeous G Master bokeh that really makes portrait and other subjects stand out. Three XA (eXtreme Aspherical) elements provide excellent spherical aberration control by reducing a variety of aberrations, colour fringing, and distortion.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEach element features a Nano AR II coating that suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174505361537,"sku":"SON-SEL50F12GM","price":2327.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-50mm-f1-2-gm-prime-lens-30571791024257.jpg?v=1747048224"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm F\/2.5 G Lens","description":"\u003cp\u003eThe Sony FE 50mm F\/2.5 G Lens is a \u003cspan\u003eclassic normal focal length prime lens\u003c\/span\u003e, characterised by its ultra-compact form factor. Taking advantage of the fast and consistent aperture values across all three lenses, the 7-blade aperture unit delivers exceptional bokeh, and high resolution performance is achieved to deliver stunning results for both photography and videography.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n \r\n \u003cp\u003e\u003c\/p\u003e\r\n \r\n \u003cp\u003eThe versatile focal length suits shooting everything from street to landscape and documentary subjects, and it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity. Additionally, the ultra-compact 6.8 x 4.5cm form factor makes it effortless to have handy at any time.The lens design includes an extra-low dispersion and aspherical elements to reduce a variety of aberrations, color fringing, and distortion. The optics are complemented by multicoating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions.\u003c\/p\u003e\r\n \r\n \u003cp\u003e\u003c\/p\u003e\r\n \r\n \r\n \r\n \u003cdiv class=\"descriptionAsTitle_37RjylfPlfjhd6HWIv4bb4\"\u003e\r\n \r\n \u003cdiv class=\"js-injected-html\"\u003e\r\n \r\n \u003cul\u003e\r\n \r\n \u003cli\u003eDesigned to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations, this lens features a robust and intuitive-to-handle physical design to benefit both photography and cine applications.\u003c\/li\u003e\r\n \r\n \u003cli\u003e\u003cspan\u003eThis 50mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 75mm equivalent focal length.\u003c\/span\u003e\u003c\/li\u003e\r\n \r\n \u003cli\u003eAspherical elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n \r\n \u003cli\u003eExtra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n \r\n \u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n \r\n \u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n \r\n \u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n \r\n \u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n \r\n \u003cli\u003eFluorine-coated front element is easy to clean and resists dust, moisture, and fingerprints.\u003c\/li\u003e\r\n \r\n \u003cli\u003eRounded 7-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n \r\n \u003c\/ul\u003e\r\n \r\n \u003c\/div\u003e\r\n \r\n \u003c\/div\u003e\r\n \r\n ","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174505459841,"sku":"SON-SEL50F25G","price":806.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-50mm-f-2-5-g-lens-30576680796289.jpg?v=1747048227"},{"product_id":"sony-fe-14mm-f18-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp\u003eThe Sony FE 14mm f\/1.8 GM lens is a fast, versatile lens well-suited to landscape, nature, architectural, and astrophotography applications.  It features a dynamic ultra wide-angle focal length with an especially bright design. Its extremely wide, but usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field. The optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. A Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174517715073,"sku":"SON-SEL14F18GM","price":1718.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-14mm-f-1-8-gm-lens-30571818156161.jpg?v=1747048708"},{"product_id":"sony-alpha-a7iv-mirrorless-digital-camera-body","title":"Sony Alpha a7 IV Mirrorless Full Frame Camera Body","description":"\u003cp\u003eThe Sony Alpha a7 IV camera is an advanced hybrid mirrorless camera, with the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eThe newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eThis fourth-generation of the a7 camera also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots, including one dual CFexpress Type A\/SD UHS-II slot. Connectivity and streaming are also a key attribute of this camera, and it supports a simple plug-and-play design for live streaming directly from the camera when connected to a computer via USB.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle2_902AiRg1NT1JDUv6uebEP weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003e33MP Exmor R BSI CMOS Sensor\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eNewly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eBIONZ XR Processor\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\u003cbr\u003e\u003cbr\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eAdvanced External Flash Control\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003e4K 60p Video Recording in 10-Bit Video Recording\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003c\/li\u003e\r\n\u003cli\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.\u003c\/li\u003e\r\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.\u003c\/li\u003e\r\n\u003cli\u003eThe a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eS-Cinetone, S-Log3, and Other Color and Gamma Controls\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\r\n\u003cli\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003c\/li\u003e\r\n\u003cli\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003ch2 class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle2_902AiRg1NT1JDUv6uebEP weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e \u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eAI-Based Autofocus\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eReal-time Tracking and Real-time Eye AF\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eBorrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:\u003cbr\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eReal-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.\u003c\/li\u003e\r\n\u003cli\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eAF During Video Recording and Additional Focusing Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\r\n\u003cli\u003eFor more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/li\u003e\r\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/li\u003e\r\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\r\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003ch2 class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle2_902AiRg1NT1JDUv6uebEP weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e \u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eViewfinder and LCD Screen\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAn improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.\u003c\/li\u003e\r\n\u003cli\u003ePerfect for vlogging or other self-recording needs, the side-opening 3.0\" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eHybrid Stills and Video Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eNew to the Alpha line, there is a convenient Still\/Movie\/S\u0026amp;Q dial, beneath the shooting mode dial, that allows for quick changing between different recording modes. By changing between stills and movie recording modes, the menu system and custom buttons will change for more intuitive and practical use.\u003c\/li\u003e\r\n\u003cli\u003eCustomizable interface permits assigning 169 functions across 18 different buttons and the new rear dial R.\u003c\/li\u003e\r\n\u003cli\u003eDual memory card slots allow for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. One slot is a dual CFexpress Type A and SD slot and the other is solely an SD card slot; both are rated to support UHS-II memory cards.\u003c\/li\u003e\r\n\u003cli\u003eUpdated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\r\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 520 shots per charge when working with the viewfinder or 580 shots when working with the rear LCD.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\r\n\u003cli\u003eA USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\r\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilisation\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/li\u003e\r\n\u003cli\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/li\u003e\r\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\r\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eWireless Connectivity and Streaming\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003c\/li\u003e\r\n\u003cli\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003c\/li\u003e\r\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.\u003c\/li\u003e\r\n\u003cli\u003e4K 15p, FHD 60p\/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.\u003c\/li\u003e\r\n\u003cli\u003eInternal recording is supported to a memory card while live streaming.\u003c\/li\u003e\r\n\u003cli\u003eUVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\r\n\u003cli\u003eSupports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174519943297,"sku":"SON-ILCE7M4B","price":3109.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-cameras-default-title-sony-alpha-a7-iv-mirrorless-full-frame-camera-body-30571818516609.jpg?v=1747048846"},{"product_id":"sony-fe-70-200mm-f2-8-gm-m2-lens","title":"Sony FE 70-200mm F2.8 GM M2 Lens","description":"\u003cp\u003eThe Sony FE 70-200mm F2.8 GM OSS II lens delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner-to-corner throughout the entire zoom range, even when the lens is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical), the FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area. The FE 70-200mm F2.8 GM OSS II’s state-of-the-art lens technology brings out the best in the advanced camera body it is paired with.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp class=\"proposition-title\"\u003e\u003cstrong\u003eEvolved G Master F2.8 Telephoto Zoom\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"proposition-copy\"\u003eThe full force of Sony’s latest lens technology brings stunning resolution and exquisite bokeh together in the world’s lightest large-aperture G Master telephoto zoom lens. With significantly evolved AF performance, the FE 70-200mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie camera bodies.\u003c\/p\u003e\r\n\u003cp class=\"proposition-copy\"\u003e \u003c\/p\u003e\r\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eUnprecedented image quality\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eImage quality is superb throughout the zoom range at all focusing distances. Two aspherical elements, one an XA (extreme aspherical) type, ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements, and one ED aspherical element minimise chromatic aberration, while Sony’s Nano AR Coating II subdues flare and ghosting. High-performance 1.4x and 2x teleconverters are available.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e\r\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eExquisite G Master bokeh\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture, and a new 11-blade aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh, and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 0.4 meters (1.32 ft) at 70mm and 0.82 meters (2.69 ft) at 200mm.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e\r\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eFast, precise AF supports creative shooting\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model. When tracking an approaching short-distance runner, for example, tracking while zooming is improved by approx. 30% compared to the previous model, greatly increasing chances of getting the shot.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e\r\n\u003cdiv class=\"editorial-title\"\u003eProfessional control and reliability\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003eFlexible focus control is provided by features such as Full-time DMF, Linear Response MF, and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, MODE 2, and MODE 3 optical image stabilisation ensure sharp images, and a dust and moisture resistant design plus fluorine-coated front element maximise reliability in tough environments.\u003c\/div\u003e\r\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174523285633,"sku":"SON-SEL70200GM2","price":2899.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-70-200mm-f2-8-gm-m2-lens-30571818090625.jpg?v=1742893148"},{"product_id":"sony-fe-16-35mm-f4-pz-g-lens","title":"Sony FE 16-35mm F4 PZ G Lens","description":"\u003cp\u003eThe Sony FE 16-35mm F4 PZ G Lens is ultralight full frame F4 wide-angle power-zoom lens, powering today's content creators with refined imagery, expression, and control. A new power zoom system in a compact lens is suitable for small crews or solo shooting. It is ideal for stills and rendering and astonishing AF performance.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/t9UidBrlsSs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\r\n\u003cp class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003e\u003cb\u003eOptimised for Video\u003c\/b\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"hasRightMedia_BGP5ZCbKOY\"\u003e\r\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003eA perfect companion for content creators, this lens's key features are ideal for video applications, including Power Zoom, suppressed focusing breathing, and versatile focus handling, along with a well-balanced design that performs well when mounted on a gimbal or drone or used handheld:\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\n\u003cbr\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe electronically controlled Power Zoom mechanism enables making smooth zooms during takes, with control possible via the lens body or from select camera bodies.\u003c\/li\u003e\r\n\u003cli\u003ePower Zoom can be used in conjunction with Sony camera's Clear Image Zoom function, which can further extend the effective reach by up to 2x while maintaining near original image quality. If the lens's zoom speed is set to Slow, and the zoom control is performed remotely from the camera body, the zooming transition will be seamless from optical zoom to Clear Image Zoom.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\r\n\u003cdiv class=\"hasLeftMedia_BGP5ZCbKOY\"\u003e\r\n\u003cdiv class=\"media_BGP5ZCbKOY hasListItem_BGP5ZCbKOY\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePower Zoom mechanism uses four XD linear motors for precise, fast, and quiet zooming movement.\u003c\/li\u003e\r\n\u003cli\u003eInternal zoom and internal focus design maintains the overall lens length during operation.\u003c\/li\u003e\r\n\u003cli\u003eAperture ring can be de-clicked for smooth, silent, and seamless iris switching during recording.\u003c\/li\u003e\r\n\u003cli\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha camer\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e  \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/kdpgUBiAqPI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\r\n\r\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\r\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\r\n\u003ch2 class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003e \u003c\/h2\u003e\r\n\u003cp class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003e\u003cb\u003eOptical Design\u003c\/b\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"hasRightMedia_BGP5ZCbKOY\"\u003e\r\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eWide-angle zoom design covers ultra-wide to standard wide focal lengths and a constant f\/4 maximum aperture offers consistency and a strong balance between brightness and a compact design.\u003c\/li\u003e\r\n\u003cli\u003eTwo Advanced Aspherical (AA) elements and one aspherical element help achieve high sharpness and suppress distortion and spherical aberrations.\u003c\/li\u003e\r\n\u003cli\u003eSuper ED and ED elements promote greater clarity and color accuracy by reducing chromatic aberrations.\u003c\/li\u003e\r\n\u003cli\u003eOne ED Aspherical element further contributes to impressive image quality by correcting for a variety of aberrations.\u003c\/li\u003e\r\n\u003cli\u003eSpecial attention has been given to achieve consistent and sharp performance throughout the zoom and focus ranges for maximum versatility.\u003c\/li\u003e\r\n\u003cli\u003eRounded seven-blade diaphragm contributes a smooth bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\r\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\r\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\r\n\u003cp class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003e\u003cb\u003eVersatile Focusing Performance\u003c\/b\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"hasLeftMedia_BGP5ZCbKOY\"\u003e\r\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003eAn XD Linear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\n\u003cbr\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\r\n\u003cli\u003eSuitable for close-up shooting, the minimum focusing distance at the 16mm position is 11\" and, at the 35mm position, is 9.4\" with a 0.23x maximum magnification.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\r\n\u003cdiv class=\"feature_BGP5ZCbKOY\"\u003e\r\n\u003cdiv class=\"featureHeader_BGP5ZCbKOY\"\u003e\r\n\u003cp class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"text_v_wGSQBcdt comfy_v_wGSQBcdt sizeTitle2_v_wGSQBcdt weightNormal_v_wGSQBcdt primary_aEALyqkgyT\"\u003e\u003cb\u003ePortable Design, Intuitive Handling\u003c\/b\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"hasRightMedia_BGP5ZCbKOY\"\u003e\r\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003eAs a G lens, this 16-35mm f\/4 prioritizes compactness and sports a lightweight design while still managing impressive optical performance and notable f\/4 constant maximum aperture. The lens is also weather-sealed and features an intuitive design for easy operability, making it a versatile wide-angle go-to lens for hybrid shooters and content creators.\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_BGP5ZCbKOY\"\u003e\n\u003cbr\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eImpressively lightweight and sleek design suits everyday handheld use and is ideal for travel applications.\u003c\/li\u003e\r\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement conditions and a fluorine coating has also been applied to the front element to resist dust, oils, and fingerprints, and to also make cleaning the front element easier.\u003c\/li\u003e\r\n\u003cli\u003eIntegrated Power Zoom control on lens barrel for simple focal length adjustment. When used on select Sony cameras, Power Zoom can also be used via on-camera controls.\u003c\/li\u003e\r\n\u003cli\u003eIntuitive design includes separate aperture\/iris, focus, and zoom rings for responsive and natural settings adjustment.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174535901313,"sku":"SON-SELP1635G","price":1287.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-16-35mm-f4-pz-g-lens-30573341540481.jpg?v=1747049523"},{"product_id":"sony-e-11mm-f-1-8-lens","title":"Sony E 11mm f\/1.8 Lens","description":"\u003cp\u003eThe Sony E 11mm f\/1.8 Lens features an especially sleek and lightweight design, and is also among the widest APS-C lenses, offering a 16.5mm equivalent focal length along with a bright f\/1.8 design. Perfect for selfie-style vlogging, architectural subjects, and landscape shooting, this lens's lightweight, portable design also makes it a go-to choice for travel and walkaround recording applications.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9hX7NlngUMI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e \u003c\/h2\u003e\r\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eOptical Design\u003c\/h2\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUltra-wide-angle prime offers a 16.5mm equivalent focal length, making it a versatile option for subjects ranging from architecture to landscapes, as well as handheld vlogging needs.\u003c\/li\u003e\r\n\u003cli\u003eBright f\/1.8 maximum aperture is ideal for shallow depth of field shooting and also excels in low-light conditions.\u003c\/li\u003e\r\n\u003cli\u003eOptical design offers impressive sharpness across the frame and also contributes to high clarity by reducing color fringing and a variety fo aberrations.\u003c\/li\u003e\r\n\u003cli\u003eRounded 7-blade diaphragm contributes a smooth and natural bokeh quality.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e \u003c\/h2\u003e\r\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eRefined Focusing Performance\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eLinear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003cbr\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\r\n\u003cli\u003eSuitable for close-up shooting, the minimum focusing distance is 4.7\" with a 0.2x maximum magnification when using manual focus, or 5.9\" with a 0.13x magnification when using autofocus.\u003c\/li\u003e\r\n\u003cli\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e \u003c\/h2\u003e\r\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePetite Design and Intuitive Handling\u003c\/h2\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement conditions.\u003c\/li\u003e\r\n\u003cli\u003eCustomizable focus hold button on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003cli\u003eWhen paired with a camera featuring Active Mode stabilization, the ultra-wide focal length works perfectly to produce stable shots while walking, along with a pleasing balance of subject and background in the frame when used at arm's length.\u003c\/li\u003e\r\n\u003cli\u003eLens measures 2.3\" long and weighs 6.4 oz, making it a great portable choice that's well-suited to the sleeker size of APS-C bodies.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174539145345,"sku":"SON-SEL11F18","price":703.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-e-11mm-f-1-8-lens-30571862491265.jpg?v=1747049687"},{"product_id":"sony-fe-24-70mm-f2-8-m2-gm-lens","title":"Sony FE 24-70mm f2.8 M2 GM Lens","description":"\u003cp\u003eThe Sony FE 24-70mm f2.8 M2 GM Lens is smaller and lighter than the previous generations and features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications. The Sony FE 24-70mm F2.8 GM has an updated standard zoom, packing evolved optics and AF performance into a convenient, compact, lightweight zoom design that offers maximum mobility for both stills and movies. It is an ideal match for high-performance compact α system bodies, and will cover a wide range of shooting situations.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003ciframe allowfullscreen=\"allowfullscreen\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1Viel8MAl-M\" title=\"YouTube video player\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv class=\"editorial-title\"\u003e\u003cul\u003e\n\u003cli\u003eF2.8 standard zoom with enhanced image quality\u003c\/li\u003e\n\u003cli\u003eAF performance that maximises speed advantages of Sony Alpha camera bodies\u003c\/li\u003e\n\u003cli\u003eMovie features refined for visual creators\u003c\/li\u003e\n\u003cli\u003eThe smallest \u0026amp; lightest in its class¹ for unequalled mobility\u003c\/li\u003e\n\u003cli\u003eSuperior control \u0026amp; reliability in any environment\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eHigh resolution rivals the best primes\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv class=\"editorial-copy\"\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control chromatic aberration, astigmatism, distortion, and coma at all zoom and aperture settings. Nano AR Coating II subdues flare and ghosting for outstanding clarity.\u003c\/div\u003e\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eStunning G Master bokeh\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eExquisite F2.8 bokeh extends throughout the zoom range thanks to advanced optical design and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during design and for each lens during manufacture. Two XA elements with 0.01-micron precision suppress onion ring bokeh. Minimum focusing distance is 0.21 meters at 24 mm and 0.30 meters at 70 mm, with max. magnification of 0.32x.\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eThe most compact, lightweight, and versatile in its class\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eThe smallest and lightest F2.8 24-70mm zoom in its class, this lens offers unprecedented flexibility and freedom. It weighs just 695 grams, 191 grams less than the previous model. Its length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model. With a compatible body it can shoot at up to 30 frames per second. The new aperture unit also contributes to high speed, enabling full AF tracking performance even when shooting with the aperture stopped down.\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003e\n\u003cdiv class=\"editorial-title\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"editorial-title\"\u003e\u003cstrong\u003eExcellent control and reliability in any environment\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial-copy\"\u003eAn updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions, and a fluorine coating keeps the front element clean. Convenient operation of circular polarizing and variable ND filters (optional) is provided by a special opening in the supplied lens hood. Two customizable focus hold buttons are provided for easy access and convenient control when shooting in any orientation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174540587137,"sku":"SON-SEL2470GM2","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-24-70mm-f2-8-m2-gm-lens-30571860983937.jpg?v=1747049770"},{"product_id":"sony-alpha-7r-v-mirrorless-camera-body","title":"Sony Alpha 7R V Mirrorless Camera Body","description":"\u003cp\u003eThe Sony Alpha 7R V Mirrorless Camera Body creates images with high resolution and precision. It is designed for both photography and video applications. The A7RV features a 61MP full-frame sensor, an AI-based autofocus system with advanced subject recognition, 8K video recording and 8-stop image stabilisation.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/mgjM20oDLSo\" title=\"YouTube video player\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cstrong\u003e61MP Full-Frame CMOS Sensor\u003c\/strong\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eFeaturing a back-illuminated design, this full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cstrong\u003eImproved Processing Engine\u003c\/strong\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for the clean rendering of moving subjects.\u003cbr\u003e \u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cstrong\u003eUpdated 5-Axis Image Stabilization\u003c\/strong\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eUpdated for the a7R V, the in-body image stabilization system has been revised to support up to 8 stops of camera shake compensation. This 5-axis stabilization system combines a high-performance gyro sensor with an optimized algorithm for more precise shake control and improved communication between the camera body and lens.\u003c\/li\u003e\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of the camera. Also, this digital stabilization system has been updated with a new algorithm that offers the best stabilization performance when paired with select OSS-enabled lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater colour accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003eAccurate Exposure and Color\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eNew auto-exposure algorithm can detect skin area in faces in order to more accurately balance exposures for portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera.\u003c\/li\u003e\n\u003cli\u003eDeep learning technology, along with external visible light and IR sensors, also contributes to more accurate colour reproduction and auto-white balance processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TSln41J5z_s\" title=\"YouTube video player\" width=\"560\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eUsing dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition mean the camera can detect the front part of a train, nose of an aeroplane, or easily detect the entire fast-moving subject.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eAdvanced Fast Hybrid AF\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\n\u003cli\u003eIn-camera Focus Bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cstrong\u003eAF During Video Recording\u003c\/strong\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/b3ootXSAaqE\" title=\"YouTube video player\" width=\"560\"\u003e\u003c\/iframe\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003eMaking use of the high-resolution sensor and fast processing capabilities, UHD 8K 24p and UHD 4K 60p XAVC HS 10-bit video recording is possible using the full width of the sensor with full pixel readout for impressive sharpness and realism.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eInternal 10-bit 4:2:2 sampling is possible at up to 4K 60p in XAVC HS and XAVC S-I and, if recording externally via the full-size HDMI A port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eRecording Flexibility\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eThe a7R V employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at higher bitrates.\u003c\/li\u003e\n\u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eAdvanced Colour Control\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9, FX6, a1, and a7S III cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cstrong\u003e9.44m-Dot EVF and 4-Axis Multi-Angle LCD\u003c\/strong\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eSporting a new, more functional LCD design, the a7R V has a 4-axis multi-angle LCD monitor that combines the best assets of both tilting and side-open\/flip-out vari-angle designs.\u003c\/li\u003e\n\u003cli\u003eThis 3.2\" 2.1m-dot LCD also has a touchscreen design and a DCI-P3 wide gamut for accurate color monitoring.\u003c\/li\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing.\u003c\/li\u003e\n\u003cli\u003eThe EVF permits 120 fps playback for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eVersatile and Durable Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 440 shots\/90 minutes of recording per charge when using the viewfinder or 530 shots\/100 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\u003cli\u003eA USB-C 3.2 Gen 2 port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003ePC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eConnectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi and NFC enable the a7R V to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. Also, the 5 GHz band supports 2x2 MIMO for fast communication speeds and dual antennas ensure a reliable connection.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003cli\u003eSupports 4K webcam use and is UVC\/UAC compliant for simple operation. Internal recording is also supported while live streaming.\u003c\/li\u003e\n\u003cli\u003eUSB-C port, when used in conjunction with an optional USB-Ethernet adapter, offers up to 1000BASE-T speeds for quick wired LAN sharing and remote operation.\u003c\/li\u003e\n\u003cli\u003eImaging Edge Remote for desktop supports PC Remote shooting via the Wi-Fi connection or tethered by the wired USB-C port. An updated data transfer control also makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174554579073,"sku":"SON-ILCE7RM5B","price":4693.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-cameras-default-title-sony-alpha-7r-v-mirrorless-camera-body-30576673226881.jpg?v=1747050387"},{"product_id":"sony-fe-20-70mm-f-4-g-lens","title":"Sony FE 20-70mm f\/4 G Lens","description":"\u003cp\u003eThe Sony Ultra-Wide FE 20-70mm F4 G lens boasts an ultra-wide 20-70 mm zoom range in a remarkably compact, lightweight full-frame lens, with a constant F4 aperture throughout the zoom range. With impressive G Lens image quality high speed accuracy and tracking AF and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for a variety of content capture like vlogging and movie production through to still portraits and landscapes.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003ciframe allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/FIOfW7tUXi4\" title=\"YouTube video player\" width=\"560\"\u003e\u003c\/iframe\u003e\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eG Lens Image Quality\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eDesigned for demanding visual creators, this ultra-wide zoom offers no compromises regarding image quality, autofocus performance, or movie-making functionality.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEngineered for use with full-frame Sony E-mount mirrorless cameras, the lens's constant f\/4 maximum aperture maintains consistent illumination throughout the entire zoom range.\u003c\/li\u003e\n\u003cli\u003eFeatures a combination of three ED elements, two AA elements, one ED aspherical element, and one standard aspherical element to effectively eliminate chromatic and spherical aberrations while also rendering excellent edge-to-edge sharpness and color fidelity.\u003c\/li\u003e\n\u003cli\u003eRounded 9-blade aperture provides deep, soft bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eEnhanced Autofocus and Video Capabilities\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003eOffering an enhanced feature set for both still photography and videography, the FE 20-70mm f\/4 G lens delivers fast focusing performance, improved tracking, and a series of attributes specifically designed for videographers.\u003cul\u003e\n\u003cli\u003eTwo XD (extreme dynamic) linear motors provide smooth, silent, and precise autofocus performance as well as improved tracking performance for photos and videos.\u003c\/li\u003e\n\u003cli\u003eInternal focusing system maintains the overall length of the lens and does not rotate the lens barrel while focusing, enhancing the use of circular polarizers and variable ND filters.\u003c\/li\u003e\n\u003cli\u003eUpdated optical design effectively eliminates focus breathing, focus shift, and axial shift to prevent unwanted movements and angle of view variations during movie recording.\u003c\/li\u003e\n\u003cli\u003eAperture ring with On\/Off click switch and iris lock switch prevents the aperture ring from being accidentally moved between the f\/4 and f\/22 settings.\u003c\/li\u003e\n\u003cli\u003eOptimised for filming, the lens supports active mode image stabilization and micro-step aperture control for smooth and seamless video capture.\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 9.8\" with excellent close-up performance at all focal lengths.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eHandling and Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003eCompact and lightweight, this highly-versatile ultra-wide standard zoom offers a unique and expansive field of view for everyday shooting.\u003cul\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli\u003eFluorine coating on front lens element repels water, dust, fingerprints, and other contaminants while also making it easier to clean the front of the lens.\u003c\/li\u003e\n\u003cli\u003eDust and moisture-resistant design includes a rubber ring to seal the lens mount for working in inclement weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174556872833,"sku":"SON-SEL2070G","price":1327.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-20-70mm-f-4-g-lens-30571915182209.jpg?v=1747050494"},{"product_id":"sony-e-mount-fe-50mm-f-1-4-gm-lens","title":"Sony E Mount FE 50mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony E Mount FE 50mm f\/1.4 GM Lens is a professional grade standard prime lens with a fast aperture that provides extraordinary all-around performance for filmmakers. Weighing in at just over 500g, the SEL50F14GM fits comfortably into the kit bag and boasts the smooth and clean focus fall-off that GM lenses are known for, this lens delivers total control over subject isolation, enhancing subjects and erasing unsightly background without distraction. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv\u003e\u003cdiv\u003e\u003cstrong\u003eHigh-Performance Autofocus\u003c\/strong\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eMaximizing the advantages of the latest camera bodies, two XD Linear Motors provide quick, quiet, and precise autofocus and subject-tracking performance. Designed to enhance control for both still and movies, this design also provides natural manual focus control when desired. Located on the lens barrel, an AF\/MF switch enables tactile control for these settings.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eMinimum autofocusing distance of 16\" allows for dynamic close-up images.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cp\u003e \u003c\/p\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cstrong\u003eG Master Resolution and Bokeh\u003c\/strong\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eTwo XA (extreme aspherical) elements minimize aberrations and distortions while also providing outstanding resolution and sharpness.\u003c\/li\u003e\n\u003cli\u003eOne ED (extra-low dispersion) glass element effectively eliminates chromatic aberration and colour fringing to produce a high degree of clarity and colour accuracy.\u003c\/li\u003e\n\u003cli\u003eApplied to specific elements, a Nano AR Coating II greatly reduces reflective light to decrease ghosting and flare for increased contrast and colour accuracy in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eBright f\/1.4 maximum aperture provides a very shallow depth of field for pleasing background blur when using selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eIdeal for portraits, a circular 11-blade aperture produces deep and dreamy bokeh.\u003c\/li\u003e\n\u003cli\u003eBeyond depth of field control and pleasing bokeh, the lens's f\/1.4 aperture also allows for handheld shooting in low-light conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e \u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eControls and Functions\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eNew for Sony primes, an iris lock switch prevents the aperture ring from being accidentally moved. This switch can also be unlocked allowing the aperture ring to rotate seamlessly and silently.\u003c\/li\u003e\n\u003cli\u003eBenefitting video applications, an easy-to-read aperture ring with f-stop engraving can be quickly de-clicked on the lens barrel for smooth and silent aperture control.\u003c\/li\u003e\n\u003cli\u003eTwo focus hold buttons are featured on the lens barrel for intuitive control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eTactile in its design, a Linear Response manual focus ring provides fine linear focus control.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003eCompact and Durable Design\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eDespite its wide f\/1.4 maximum aperture, complex optical design, and inclusion of a high-performance AF system, this lens still manages to be compact and lightweight for everyday use, measuring 3.1 x 3.7\" and weighing just 18 oz.\u003c\/li\u003e\n\u003cli\u003eMeant for use in challenging conditions, this lens features dust and moisture-resistant construction. 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The camera's 759 phase-detection points in stills mode and 495 points in video mode, covering 93% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. Other autofocus features include focus bracketing in up to 299 images with sequentially-shifted focus points, focus accuracy in low light down to EV -3.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVlog-Friendly AI-Enhanced Framing\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. 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The same Creative Looks presets available in the video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a6700 now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174565621889,"sku":"SON-ILCE6700B","price":2041.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-cameras-default-title-sony-alpha-6700-premium-e-mount-aps-c-camera-body-only-30571931598977.jpg?v=1747050963"},{"product_id":"sony-fe-70-200mm-f4-macro-g-oss-ii-lens","title":"Sony FE 70-200mm F4 Macro G OSS II Lens","description":"\u003cp\u003eThe latest version of the Sony FE 70-200mm F4 Macro G OSS II Lens brings several enhancements in autofocus, stabilisation, magnification, and sharpness, all while reducing its overall size and length. This lens remains a reliable and compact option for capturing events, sports, and portraits, but now it also excels in video and macro photography.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5WXIeLFQ_o4\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Optical Performance\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe biggest change to the optical design of the lens is the introduction of a floating focusing element, enabling the lens' high-resolution .5x \"half-macro\" magnification, shrinking the minimum focusing distance to 10.2\" at 70mm. This increased resolution is available across the entirety of the zoom range, as is the lens' improved corner-to-corner sharpness. The lens features aspherical, Advanced Aspherical, Super Extra-low dispersion, and extra-low dispersion aspherical elements to reduce and suppress chromatic and spherical aberrations. Nano AR Coating II controls flare and ghosting, while the rounded, nine-blade diaphragm supplies the lens with its soft, smooth bokeh.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster, Video-Optimized Autofocus\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eChief among the 70-200mm f\/4 II's enhancements is its faster, video-optimized autofocus system. Featuring 4 XD Linear motors, two for each of the lens' focus groups, the lens now performs 20% faster than its predecessor and supports focus tracking while zooming. The new autofocus system also works with the Alpha 1's blackout-free 30 fps high-speed continuous shooting, double the rate of the f\/4 OSS I.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003eFor those eager to apply the lens' virtues to video, Sony has introduced several features from their cinema division. The new autofocus system has near-silent operation while dramatically reducing focus breathing and focus shift. 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These teleconverters allow for life-size, 1:1 macro photography throughout the entire zoom range. When used, the 1.4x and 2.0x teleconverters will provide effective focal lengths and apertures of 98-280mm f\/5.6 and 140-400mm f\/8, respectively.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174565949569,"sku":"SON-SEL70200G2","price":1929.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-70-200mm-f4-macro-g-oss-ii-lens-30571934285953.jpg?v=1747050981"},{"product_id":"sony-alpha-7cr-compact-high-resolution-camera-in-black","title":"Sony Alpha 7CR Compact High Resolution Camera in Black","description":"\u003cp\u003eIntroducing the Black Sony Alpha 7CR Compact High-Resolution Camera - Unleash the Power of Processing and Resolving! Experience unparalleled image quality as Sony combines the mighty 61MP full-frame sensor and BIONZ XR processor in their latest compact marvel, the a7CR Mirrorless Camera. Designed for convenient and effortless portability, this camera is perfect for professionals and enthusiasts who demand top-notch performance throughout the day.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/imjLX_nZbgI?si=ei3l8Amwyfe84lhc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c\/iframe\u003e\r\n\u003cp\u003e\u003cstrong\u003e61MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe Sony a7CR's advanced imaging system is powered by a 61MP Full-Frame Exmor R CMOS sensor and the BIONZ XR processor, a potent combination of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. In terms of shooting speeds, the sensor and processor enable up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Processing Engine\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePixel Shift Multi-Shooting\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures to acquire approximately 240.8MP of information for greater colour accuracy and detail than possible with a single direction, along with an impressive image size of 19,008 x 12,672 pixels. These files can then be merged during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAccurate Exposure and Color\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe a7CR uses AI-powered algorithms like Human Pose Estimation to detect skin areas for more accurately balanced exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto-white balance processing.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eNext Generation AI-Based Autofocus\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAI Processing Unit\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eUsing dedicated processing, the a7RC's autofocus greatly benefitted from more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003c\/li\u003e\r\n    \u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\r\n    \u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\r\n    \u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\r\n    \u003cli\u003eCar\/Train and Airplane recognition mean the camera can detect the front part of a train, the nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/li\u003e\r\n    \u003cli\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced Fast Hybrid AF\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\r\n    \u003cli\u003eFull-time DMF (Direct Manual Focus) enables the use of the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\r\n    \u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\r\n    \u003cli\u003eIn-camera focus bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with a greater-than-possible depth of field.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAF During Video Recording\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\r\n    \u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colourful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\r\n    \u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\r\n    \u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003eVideo Recording\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eRecord full frame, 60 fps 4K video in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s, and, if recording externally via the full-size HDMI port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\r\n    \u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\r\n    \u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\r\n    \u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\r\n    \u003cli\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 15 stops of dynamic range and increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\r\n    \u003cli\u003eS-Cinetone can be used to deliver distinct colours and healthy-looking skin tone rendering that is based on technology from professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colours, and exceptionally well-controlled highlights.\u003c\/li\u003e\r\n    \u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\r\n    \u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\r\n    \u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts.\u003c\/li\u003e\r\n    \u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\r\n    \u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford more significant control over audio during video recording.\u003c\/li\u003e\r\n    \u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\r\n    \u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\r\n    \u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\r\n    \u003cli\u003eA robust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174571552897,"sku":"SON-ILCE7CR","price":4012.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-cameras-default-title-sony-alpha-7cr-compact-high-resolution-camera-in-black-30571937235073.jpg?v=1747051281"},{"product_id":"sony-alpha-7c-ii-full-frame-hybrid-camera-in-black","title":"Sony Alpha 7C II Full-Frame Hybrid Camera in Black","description":"\u003cp\u003eIntroducing the Sony Alpha 7C II Full-Frame Hybrid Camera in Black - a compact and lightweight powerhouse for photographers and videographers. With its advanced Exmor R CMOS image sensor and 8x faster BIONZ XR Processor, expect exceptional image quality and resolution. Experience precise autofocus with AI-based Real-time Tracking and 693 phase-detection AF points, and capture steady shots with 5-axis in-body image stabilization. Plus, unleash your creativity with 4K video recording and enhanced capabilities. Perfect for professionals and enthusiasts seeking top-notch performance.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/W7kWQFA-ZR4?si=xDaTfop3xiPzF7R_\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and a wide dynamic range.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/li\u003e\r\n    \u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\r\n    \u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\r\n    \u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\r\n    \u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\r\n    \u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\r\n    \u003cli\u003eS-Cinetone can be used to deliver distinct colours and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colours, and exceptionally well-controlled highlights.\u003c\/li\u003e\r\n    \u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\r\n    \u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAI-powered autofocus and Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase-detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVlog-Friendly AI-Enhanced Framing\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom-located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImage Stabilisation\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced Rendering\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFor stills-shooters, the a7C II offers a wide range of colour renderings and compressions for optimal image quality and storage management, led by the introduction of the High-Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in the video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\r\n    \u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\r\n    \u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\r\n    \u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford more significant control over audio during video recording.\u003c\/li\u003e\r\n    \u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\r\n    \u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\r\n    \u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\r\n    \u003cli\u003eA robust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174571946113,"sku":"SON-ILCE7CM2B","price":2708.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-cameras-default-title-sony-alpha-7c-ii-full-frame-hybrid-camera-in-black-30571931893889.jpg?v=1747051313"},{"product_id":"sony-alpha-7c-ii-full-frame-hybrid-camera-in-silver","title":"Sony Alpha 7C II Full-Frame Hybrid Camera in Silver","description":"\u003cp\u003eIntroducing the Sony Alpha 7C II Full-Frame Hybrid Camera in Silver - a compact and lightweight powerhouse for photographers and videographers. With its advanced Exmor R CMOS image sensor and 8x faster BIONZ XR Processor, expect exceptional image quality and resolution. Experience precise autofocus with AI-based Real-time Tracking and 693 phase-detection AF points, and capture steady shots with 5-axis in-body image stabilization. Plus, unleash your creativity with 4K video recording and enhanced capabilities. Perfect for professionals and enthusiasts seeking top-notch performance.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/W7kWQFA-ZR4?si=xDaTfop3xiPzF7R_\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and a wide dynamic range.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/li\u003e\r\n    \u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\r\n    \u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\r\n    \u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\r\n    \u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\r\n    \u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\r\n    \u003cli\u003eS-Cinetone can be used to deliver distinct colours and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colours, and exceptionally well-controlled highlights.\u003c\/li\u003e\r\n    \u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\r\n    \u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAI-powered autofocus and Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase-detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVlog-Friendly AI-Enhanced Framing\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom-located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImage Stabilisation\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced Rendering\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFor stills-shooters, the a7C II offers a wide range of colour renderings and compressions for optimal image quality and storage management, led by the introduction of the High-Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in the video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\r\n    \u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\r\n    \u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\r\n    \u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford more significant control over audio during video recording.\u003c\/li\u003e\r\n    \u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\r\n    \u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\r\n    \u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\r\n    \u003cli\u003eA robust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174572273793,"sku":"SON-ILCE7CM2S","price":2708.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-cameras-default-title-sony-alpha-7c-ii-full-frame-hybrid-camera-in-silver-30571933859969.jpg?v=1747051337"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens-sony-e-mount","title":"Sony FE 16-35mm f\/2.8 GM II Lens (Sony E-Mount)","description":"\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM II Lens is a versatile wide-angle lens designed for both still photography and video. It is the lightest and smallest lens in its class, offering exceptional performance. Sony completes its lineup of f\/2.8 G Master zoom lenses with this latest addition, which includes various improvements in optics, focusing, and handling.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Qxwt_e_xZLY?si=k98OWguqCg19jkbo\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eG Master Image Quality\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/li\u003e\r\n    \u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\r\n    \u003cli\u003eOne Super ED (extra-low dispersion) and Two ED elements effectively suppress chromatic aberrations and colour fringing for greater clarity and colour fidelity.\u003c\/li\u003e\r\n    \u003cli\u003eFive aspherical elements, including three extreme aspherical elements (XA), minimize spherical aberrations, and distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster AF and Floating Focus Mechanism\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/li\u003e\r\n    \u003cli\u003eFour XD (extreme dynamic) linear motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003c\/li\u003e\r\n    \u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when the shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\r\n    \u003cli\u003eThe floating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.6\" and a maximum magnification of 0.32x across the entire zoom range.\u003c\/li\u003e\r\n    \u003cli\u003eThe internal focusing design promotes snappier, more responsive focusing performance and maintains the same centre of gravity during lens extension and retraction.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/li\u003e\r\n    \u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\r\n    \u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\r\n    \u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\r\n    \u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe smallest and lightest f\/2.8 wide-angle zoom in its class, this lens doesn't lose sight of its professional attributes and remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/li\u003e\r\n    \u003cli\u003eApproximately 20% lighter and 10% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\r\n    \u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\r\n    \u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\r\n    \u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low-weight design.\u003c\/li\u003e\r\n    \u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\r\n    \u003cli\u003eThe front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\r\n    \u003cli\u003eThe included lens hood has been redesigned to complement the lens' sleek design by reducing both its diameter and length.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174572601473,"sku":"SON-SEL1635GM2","price":3046.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-16-35mm-f-2-8-gm-ii-lens-sony-e-mount-30571935006849.jpg?v=1747051359"},{"product_id":"sony-a9-iii-mirrorless-camera-body-only","title":"Sony a9 III Mirrorless Camera with Global Shutter- Body Only","description":"\u003cp\u003eThe Sony a9 III Mirrorless Camera is a game changer featuring a full-frame image sensor with a global shutter system. The Sony α9 III camera captures fast-moving subjects with no image distortion and preserves split-second moments in exceptional detail. It is specifically designed for sports, wildlife, photojournalism, and other fast-paced activities. This advanced sensor allows you to capture raw images at a continuous speed of up to 120 fps, and the flash sync feature lets you sync with a maximum shutter speed of 1\/80,000 seconds. With the combination of the 24.6MP sensor, Sony's BIONZ XR processor, and AI Processing Unit, this camera offers exceptional performance and reliability for those seeking a highly responsive camera system.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JTSPPLRIYBg?si=fpUBgP1o7Oe_vPut\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eGlobal Shutter - A First for Mirrorless Cameras\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eSony has delivered the world's first full-frame global shutter mirrorless camera with the a9 III. The use of a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near-instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. It also far surpasses mechanical shutter technology in every way, making the physical shutter unnecessary in the a9 III.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3gCKcq4THNQ?si=MJNWVE1zYsSwmm-6\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eExmor RS image sensor with global shutter system\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe new full-frame global shutter image sensor is equipped with 24.6 million effective pixels, a stacked CMOS architecture and integral memory. This offers high resolution, overwhelming speed, and simultaneous full-pixel readout, so even fast-moving subjects can be captured distortion-free. The sensor's stacked structure and advanced A\/D conversion enable high-speed processing to proceed with minimal delay.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBIONZ XR™ image processing engine\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eWith up to eight times more processing power than previous versions, the BIONZ XR image-processing engine minimises processing latency while markedly boosting image processing power. The high volume of data generated by the newly developed Exmor RS™ image sensor can be processed in real-time even while shooting continuous bursts at up to 120 fps4. This significantly improves image quality, from offering higher colour gradation and more realistic colour reproduction to reducing image noise. The camera can also capture high-quality 14-bit RAW images in all still shooting modes.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eComposite RAW Shooting reduces noise\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eComposite RAW Shooting captures multiple images (4, 8, 16, or 32, selectable) which can then be merged using Sony's Imaging Edge Desktop™ computer application software to create full-resolution images with very low noise.7 This makes it possible to shoot wildlife at high shutter speeds or portraits in low light, achieving exceptionally high image quality with low noise, even at higher ISO settings. What's more, when shooting at low sensitivity levels, the α9 III can take advantage of the camera shake that occurs during handheld shooting and use Composite RAW to create images with reduced false colour and jaggies.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilisation\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eShoot handheld with confidence. The α9 III is packed with a high-precision image stabilisation unit, advanced gyro sensors, and optimised image stabilisation algorithms to effectively detect and correct camera shake, offering 8.0-step8 stabilisation. This is further supported by compatible lenses with built-in image stabilisation9 and improved communication between the body and lenses, providing effective control for blur-free shooting even at telephoto focal lengths.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePre-Capture \u0026amp; Speed Boost\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eAlong with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.\u003c\/li\u003e\r\n    \u003cli\u003ePre-Capture: The a9 III can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.05-1.0 seconds. Upon pressing the shutter these images will be saved to the memory card.\u003c\/li\u003e\r\n    \u003cli\u003eSpeed Boost: Not every shoot calls for the a9 III's impressive max speed of 120 fps. With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 120 fps.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePro-Quality 4K Video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eWhile video benefits greatly from the use of global shutter technology shutter and banding artifacts are completely eliminated-the a9 III boasts plenty of other video improvements over its predecessor worth talking about\u003c\/li\u003e\r\n    \u003cli\u003eThe a9 III captures and downsamples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. It can also record 4K up to 120 fps with no crop.\u003c\/li\u003e\r\n    \u003cli\u003eRecord 10-bit 4:2:2 internally using All-I encoding for maximum quality.\u003c\/li\u003e\r\n    \u003cli\u003eOutput 16-bit raw via the full-size HDMI port to a compatible external recorder.\u003c\/li\u003e\r\n    \u003cli\u003eS-Log3, S-Cinetone, and other Picture Profiles are available for optimizing the image for your workflow and production environment.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eRefined Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eWith a new generation of Alpha-series cameras come some slight tweaks and modifications designed to make the operation of the system more ergonomic. The a9 III features a handful of updates:\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eAddition of C5 custom button to the front of the camera body.\u003c\/li\u003e\r\n    \u003cli\u003eContinuous shooting mode dial can now be disabled and shooting speed can be adjusted in the menu.\u003c\/li\u003e\r\n    \u003cli\u003eEnhanced grip and the shutter button has been slightly moved to provide a more ergonomic experience.\u003c\/li\u003e\r\n    \u003cli\u003eDual CFexpress Type A\/SD card slots provide versatility, allowing users to use existing media or pick up the faster CFexpress options to take full advantage of the a9 III's increased speed.\u003c\/li\u003e\r\n    \u003cli\u003eUSB-C port now offers faster USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/li\u003e\r\n    \u003cli\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen first seen on the a7R V. This screen has a wide colour gamut covering the DCI-P3 space.\u003c\/li\u003e\r\n    \u003cli\u003e9.44m-dot 0.90x OLED electronic viewfinder with a maximum refresh rate of 240 fps. The a9 III benefits from maximum quality viewing at up to 120 fps.\u003c\/li\u003e\r\n    \u003cli\u003eEthernet port for advanced networking and data transfer workflows.\u003c\/li\u003e\r\n    \u003cli\u003eThe optional VG-C5 Vertical Grip is designed to match the updated ergonomics of the a9 III, including the new C5 button.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFuture Firmware Updates\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe Sony a9 III is going to get better with time and there are some details on what to expect in future firmware updates:\u003c\/li\u003e\r\n    \u003cli\u003eThe ability to shoot continuously at up to 120 fps when using the maximum shutter speed of 1\/80,000 second.\u003c\/li\u003e\r\n    \u003cli\u003eWorkflow enhancements for IPTC metadata and FTP functions.\u003c\/li\u003e\r\n    \u003cli\u003eAddition of C2PA technology from the Content Authenticity Initiative.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174580990081,"sku":"SON-ILCE9M3B","price":8644.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-cameras-default-title-sony-a9-iii-mirrorless-camera-with-global-shutter-body-only-30571977048193.jpg?v=1742895471"},{"product_id":"sony-fe-24-50mm-f28-g-lens-sony-e-mount","title":"Sony FE 24-50mm f\/2.8 G Lens (Sony E-Mount)","description":"\u003cp\u003eThe Sony Full Frame 24-50mm f\/2.8 G E-Mount Lens brings a bright, wide maximum aperture to an easy-to-carry form factor. The Sony FE 24-50mm f\/2.8 G Lens is a versatile mid-range zoom lens built for everyday mobility, suitable for both stills and video shooters, yielding high resolution and smooth bokeh.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pC0shkwJ7b0?si=Xoi73i_de9GYeIAe\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003eThis compact full-frame F2.8 standard zoom lens is an excellent match for α-series bodies, with advanced lens technology ensuring that body performance is fully realised. 24-50 mm is an ideal range for everyday use. Outstanding G Lens™ resolution and bokeh are available at all focal lengths, and precision AF means fast, sharp focus. Great for shooting stills and movies anywhere.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eA compact F2.8 zoom that is ready to go anywhere\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eWith a 24-50 mm range that is ideal for everyday shooting, this versatile zoom offers a large F2.8 maximum aperture and beautiful rendering at all focal lengths in a remarkably compact, lightweight design. With the innovative FE 24-50mm F2.8 G, you get refined large-aperture imaging performance for both stills and movies.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSuperb sharpness at any focal length\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAn advanced optical design that includes four aspherical elements and two ED (Extra low Dispersion) elements delivers high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and colour bleeding are effectively subdued for clear, detailed rendering.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eDeep bokeh makes the subject stand out\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade circular aperture unit all work in harmony to deliver the smooth, deep bokeh that is a hallmark of Sony’s G Lens line-up. Exquisite bokeh brings subjects to the fore.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImpressive close-up performance\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003ePainstaking optical optimisation has achieved high close-up performance at all focal lengths. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end of the range for superb close-up performance that, combined with compact size, makes this lens great for tabletop photography.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAF that maximises body potential\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eTwo specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up with Sony's advanced model α9 III body at up to 120 fps*1. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies*2.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eEven though it boasts a high-performance optical design with four aspherical elements and a large F2.8 maximum aperture, this lens is only 74.8 mm (3 inch) in diameter by 92.3 mm (3-3\/4 inch) in length. Selective use of engineering plastics enhances durability while reducing weight to just 440 grams (15.6 oz.) for agile mobility and minimum stress during long shooting sessions.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eF2.8 in a mobile zoom is great for movies\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom can be an advantage for movies. Minimal centre of gravity shift makes this lens a good choice for gimbal or drone mounting. Combined with in-body Active Mode stabilisation*3 it can deliver stable handheld footage at wide angles while walking. Breathing compensation*4 and metadata recording are supported.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHigh operability and reliability\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFor direct, intuitive creative control when shooting stills and movies, this lens features a full complement of three control rings: focus, zoom, and aperture. The aperture ring click stops can be turned on or off to match the shooting situation.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eComprehensive control\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eIn addition to three control rings the FE 24-50mm F2.8 G includes a customisable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Inner focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eReliable in challenging conditions\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eA dust and moisture resistant design maximises reliability in challenging outdoor conditions*5, and the front element features a fluorine coating.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eEnvironment friendly\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eSony's \"Road to Zero\" project aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimised from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based non-woven fabrics are used for product bags.*6\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174586232961,"sku":"SON-SEL2450G","price":1417.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-24-50mm-f-2-8-g-lens-sony-e-mount-30576679747713.jpg?v=1742895645"},{"product_id":"sony-sel1625g-fe-16-25mm-f28-g-lens-sony-e","title":"Sony SEL1625G FE 16-25mm f\/2.8 G Lens (Sony E)","description":"\u003cp\u003eCapture stunning wide-angle videos with the Sony FE 16-25mm f\/2.8 G lens. This compact, lightweight lens is ideal for Sony Alpha series cameras and delivers exceptional image quality throughout the zoom range. Whether you're shooting breathtaking landscapes, capturing intricate architecture, or filming spacious interiors, this versatile lens is a great choice for photographers and videographers of all levels.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JTvC5fth9xI?si=-yJba1tbR80j1ouY\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003cspan class=\"fr-mk\" style=\"display: none;\"\u003e \u003c\/span\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003eBy coupling a maximum f\/2.8 aperture with an 11-bladed diaphragm, a smooth and beautiful bokeh is naturally created. Additionally, this bright maximum aperture allows for high-quality captures even in dimly-lit shooting scenarios. Not only is the FE 16-25mm f\/2.8 dust and moisture-resistant, but it features a fluorine coating on the front lens element to repel fingerprints, water, and oil from accumulating. The de-clickable aperture ring is a massive benefit to video shooters to ensure smooth transitions.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eThree Dedicated Control Rings\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFor making quick adjustments while shooting, three control rings are available: focus, zoom, and aperture. The aperture ring has the option of being set to click to provide tactile feedback when capturing photos, or it can be turned off to give you smooth, silent control while shooting video.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003eMore Features:\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eRounded 11-blade diaphragm\u003c\/li\u003e\r\n    \u003cli\u003e16 lens elements in 13 groups\u003c\/li\u003e\r\n    \u003cli\u003eThree aspherical elements, one ED aspherical element, three ED elements\u003c\/li\u003e\r\n    \u003cli\u003eCustomizable focus hold button\u003c\/li\u003e\r\n    \u003cli\u003eFocus mode switch\u003c\/li\u003e\r\n    \u003cli\u003e67mm filter thread\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40174587314305,"sku":"SON-SEL1625G","price":1408.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-sel1625g-fe-16-25mm-f-2-8-g-lens-sony-e-30576686858369.jpg?v=1747052144"},{"product_id":"sony-fe-85mm-f-1-4-gm-ii-e-mount-lens","title":"Sony FE 85mm f\/1.4 GM II E-Mount Lens","description":"\u003cp\u003eThe Sony FE 85mm f\/1.4 GM II E-Mount Lens is a lightweight portrait lens that represents the next generation of 85mm full-frame E-mount lenses. It offers high resolution and stunning bokeh, along with fast autofocus, making it ideal for portrait photography and cinematic video.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-TiFpUYVCHg?si=TiG0fQlL3dDdV_L-\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHigh Optical Performance \u0026amp; Beautiful Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe advanced and refined optical design and elements of the FE 85mm F1.4 GM II brings together appealing bokeh and enhanced high resolution, making it ideal for portrait photography.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003cstrong\u003eFast, Precise, Quiet Autofocus and High Tracking Performance\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe FE 85mm F1.4 GM II’s AF is agile, maximising the speed advantage of advanced camera bodies.  For stills, it is up to 3 times faster compared to the previous model, tracking moving subjects with high precision. It keeps up flawlessly with the Alpha 9 III’s 120fps continuous shooting, and subject tracking performance is improved by as much as 7 times.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eLightweight and Stylish Design without Compromises\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eCompared to the current 85mm F1.4 GM1, the weight of the FE 85mm F1.4 GM II (642 grams) is approximately 20% lighter\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Optics with Smoother Bokeh\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eSony continues to push the boundaries of G Master excellence with the 85mm f\/1.4 GM II, improving its edge-to-edge sharpness and contrast through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\r\n    \u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/li\u003e\r\n    \u003cli\u003eA Nano AR II Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n    \u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n    \u003cli\u003eTwo XA elements are now incorporated into the optical design, which features superior surface precision to suppress \"onion ring\" bokeh and for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n    \u003cli\u003eTwo extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFaster and More Accurate Autofocus\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe autofocus is controlled by an XD (extreme dynamic) linear motor that contributes to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003c\/li\u003e\r\n    \u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 120 fps when used with the Sony a9 III mirrorless camera.\u003c\/li\u003e\r\n    \u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series of attributes that specifically appeal to video shooters' needs.\u003c\/li\u003e\r\n    \u003cli\u003eFocus tracking is precise and smooth even at frame rates up to 120p.\u003c\/li\u003e\r\n    \u003cli\u003eFocus breathing is further minimized, with added support for the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\r\n    \u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\r\n    \u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eApproximately 20% lighter and 13% smaller than its predecessor, the 85mm f\/1.4 GM II remains a durable, portable, and versatile option with a wide variety of applications.\u003c\/li\u003e\r\n    \u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\r\n    \u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low-weight design.\u003c\/li\u003e\r\n    \u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\r\n    \u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40213371748481,"sku":"SON-SEL85F14GM2","price":2226.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-85mm-f-1-4-gm-ii-e-mount-lens-30572049301633.jpg?v=1747053276"},{"product_id":"sony-fe-2870mm-f-2-gm-lens","title":"Sony FE 28-70mm F\/2 GM Lens","description":"\u003cp\u003eThe Sony FE 28-70mm F2 GM lens offers a constant F2 aperture for prime-like sharpness, smooth bokeh, and advanced autofocus with four XD motors. Ideal for photos and video, it minimizes focus breathing, supports high-frame-rate recording, and includes pro controls like adjustable zoom torque and a customisable aperture ring. Perfect for dynamic and cinematic applications.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/7Y_O5YYQIl0?si=sUyhq1SI_t86YbbU\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSharpness that maximises body potential\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAdvanced design and optical simulation result in zoom quality that rivals prime lenses. Large elements including three XA (extreme aspherical) elements manufactured using original techniques ensure high corner-to-corner resolution at F2 throughout the zoom range\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eF2 G Master design for extraordinary depth\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAn F2 max. aperture and G Master optics deliver exquisite, soft bokeh for deep, dimensional images. Spherical aberration is carefully controlled for ideal resolution\/bokeh balance, and a new 11-blade circular aperture unit helps to deliver gorgeous ball bokeh.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePrecise, reliable, responsive AF tracking\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFour XD (extreme dynamic) linear motors and the latest algorithm precisely control the large F2 focus group. Reliable focus tracking and instant response are essential at weddings or sports events where every frame counts. This lens is fully compatible with the 120 fps burst capability of the α9 III, and tracking continues even while zooming.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eRefined, expressive movie production\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFocus breathing is subdued for refined movie imagery. Rack focus and zoom effects can be used with F2 depth of field to create smooth, natural transitions. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy. The XD linear motors and a new aperture unit operate quietly, and α body breathing compensation is supported.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eProfessional control and feel\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eImportant control functions include Linear Response MF for intuitive manual focus, adjustable zoom ring torque, and an aperture ring with a click ON\/OFF switch. There are also two customisable focus hold buttons, an iris lock switch, and an AF\/MF switch. Filter diameter is 86 mm, and the lens hood has a window for easy variable filter operation.  \u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40213377548417,"sku":"SON-SEL2870GM","price":4599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-lenses-default-title-sony-fe-28-70mm-f-2-gm-lens-30572050284673.jpg?v=1747053708"},{"product_id":"sony-a1-ii-50mp-30fps-8k-video-fullframe-camera-body","title":"Sony Alpha A1 MKII 8K Full-Frame Digital Camera (Body)","description":"\u003cp\u003eThe Sony a1 II is a cutting-edge full-frame camera featuring a 50.1MP Exmor RS™ CMOS sensor, 30fps blackout-free shooting, and 8K 30p video. With Real-time Recognition AF, advanced tracking, 759-point phase detection, and enhanced stabilization (up to 8.5 stops), it excels in all photography and video tasks. Its 4-axis LCD, 9.44M EVF, and quick-charge battery grip elevate performance and handling to new heights.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JhV3ieOHdl0?si=V1qTqn3ysgxawgQr\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003eFeatures:\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eA state-of-the-art AI Processing Unit achieves Real-time Recognition AF for both stills and movies\u003c\/li\u003e\r\n    \u003cli\u003eAdvanced Real-time Tracking and wide, 759-point high-density phase detection AF\u003c\/li\u003e\r\n    \u003cli\u003ePre-Capture and Continuous Shooting Speed Boost functions.\u003c\/li\u003e\r\n    \u003cli\u003eEvolved Image stabilization with up to 8.5-step central and 7.0-step peripheral compensation.\u003c\/li\u003e\r\n    \u003cli\u003e50.1 MP (approx., effective) Exmor RS™ stacked CMOS sensor and powerful BIONZ XR™ image processing engine, improved image quality at mid to high ISO.\u003c\/li\u003e\r\n    \u003cli\u003eNo blackout, Up to 30 fps continuous shooting with AF\/AE tracking, up to 153 compressed RAW images\u003c\/li\u003e\r\n    \u003cli\u003e8K 30p and 4K 50\/60p movie recording, 4:2:2 10 bit.\u003c\/li\u003e\r\n    \u003cli\u003e4-axis multi-angle LCD monitor with 3.2-type large screen, class leading 9.44 mil resolution EVF\u003c\/li\u003e\r\n    \u003cli\u003eDedicated Vertical Grip with power supply for longer operation.\u003c\/li\u003e\r\n    \u003cli\u003e155 min charging time per 2 batteries with new supplied quick battery charger\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eUpgraded Features and Functions\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe original a1 was a standout camera within Sony's lineup, meshing high-end photo and high-end video features within a single, powerful camera body. Version two takes this theme and runs with it, improving on a number of key features to further benefit the professional hybrid image-maker.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eAI Processing Unit-The addition of this key piece of tech greatly improves autofocus, subject detection, and subject tracking accuracy, speed, and reliability. These new processing capabilities allow the camera to more accurately and intelligently recognize subjects, predict their movements, and generally retain critical focus on them as they move.\u003c\/li\u003e\r\n    \u003cli\u003ePre-Capture and Speed Boost Functions-These two features are dedicated to continuous burst-style shooting and make the a1 II an even better option for action photographers looking to use this camera in high-end sports, wildlife, and birding situations.\u003c\/li\u003e\r\n    \u003cli\u003e8.5-Stop IBIS-It's typical for cameras to have better IBIS figures with each new generation, but the a1 II adds a whopping 3 extra stops to its predecessor's performance, meaning it's possible to use the camera handheld in noticeably dimmer lighting conditions and with slower shutter speeds, opening even more shooting versatility.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003eVideo Improvements-The core video specs remain the same between the generations, but the a1 II gains some asked-for features to make it even more of a video powerhouse: Dynamic Active Mode Stabilizer, Framing Stabilizer, and Breathing Compensation are all welcomed additions for content creators.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSensor and Processing Improvements\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePortrait Example\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe original a1 was already known for its strong imaging performance and the a1 II improves on this with upgraded BIONZ XR processing, an AI processing unit, more powerful 8.5-stop IBIS, and the impressive 50MP stacked BSI CMOS sensor from its predecessor. The sensor and processor still afford a top 30-fps shooting rate, expandable sensitivity from ISO 50-102400, and an impressive 15-stop dynamic range. Additionally, on the speed front, the a1 II gains the Pre-Capture and Speed Boost functions that debuted on the a9 III.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSmarter, Faster Autofocus and Subject Tracking\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe a1 II's focusing system received similarly significant upgrades from its predecessor, now sporting an AI Processing Unit and refined subject detection and tracking. The phase-detection AF system itself still comprises 759 points, which cover about 92% of the sensor area, and support focusing down to -4 EV at f\/2. Subject tracking and subject detection is improved, too, specifically how the camera is 30% faster at detect human eyes and 50% faster with animal eyes.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAlpha's Alpha in Video Capabilities\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe core video specs of the original a1 were ahead of their time, and in many ways, still are. The a1 II keeps many of the core resolutions and frame rates but refines the video recording capabilities with more supportive modes and features, including access to Dynamic Area Stabilization and timecode input with an optional adapter. This makes the a1 II just as capable on a professional film set as it is in a photography studio.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePre-Capture \u0026amp; Speed Boost-Never Miss a Moment\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAlong with the key technology delivered by the sensor, the a1 II brings additional features to unlock the camera's full potential.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003ePre-Capture: The a1 II can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.03-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/li\u003e\r\n    \u003cli\u003eSpeed Boost: With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 30 fps.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eProfessional Body Design and Connectivity\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe a1-series has always been a top-of-the-line model for Sony and, as such, had one of the most durable and refined physical designs within the system. The a1 II, though, gains a bit of an upgrade to bring it in line with the a9 III in terms of button layout, screen and EVF implementation, and durability. It's a camera built for professional use and has the strongest, most reliable design in Sony's lineup.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eVersatile and Durable Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eThe a1 II gains the latest Sony mirrorless body design first seen on the a9 III which includes a C5 custom button on the front of camera body and an enhanced grip.\u003c\/li\u003e\r\n    \u003cli\u003eFor transferring, an upgraded 2.5GBASE-T wired LAN port offers faster transfer speeds to suit high-profile tethered shooting applications. There is also a USB-C port and a full-size HDMI port.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eTru-Finder EVF and Tilting Touchscreen LCD\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. There is also a 120-fps option that maintains the higher resolution for a better mixture of clarity and motion fluidity.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eEnhanced Functionality and Usability\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003eSony has continued to improve the workflows of their professional cameras with upgraded and additional features:\u003c\/li\u003e\r\n    \u003cli\u003eA voice memo function promises clearer recording with a microphone located close to the user. These memos can be transferred via FTP and can be converted to text using Sony's Transfer \u0026amp; Tagging application.\u003c\/li\u003e\r\n    \u003cli\u003eIPTC metadata can be automatically added to images and up to 20 presets can be saved.\u003c\/li\u003e\r\n    \u003cli\u003eBuilt-in Wi-Fi and Ethernet can be used for fast networked data transfer during shooting.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eComposite Shooting Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eBy capturing multiple images and combining them in post-production, users can achieve image quality and resolutions not possible with just the core sensor technology. The a1 II offers two different options for composite shooting:\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n    \u003cli\u003ePixel Shift Multi Shooting: This unique compositing mode allows you to achieve even greater resolution than the 50.1MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 199MP of information for greater color accuracy and detail than possible with a single exposure. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/li\u003e\r\n    \u003cli\u003eNoise Reduction: This method uses multiple images to reduce the noise in an image without sacrificing sharpness and detail. By leveraging the information of several frames, users will be able to improve the legibility of details and minimize the impact of noise without the smoothing effect common with more conventional noise reduction techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40213377613953,"sku":"SON-ILCE1M2B","price":9689.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-cameras-default-title-sony-alpha-a1-mkii-8k-full-frame-digital-camera-body-30572049137793.jpg?v=1747053717"},{"product_id":"sony-fe-50-150mm-f-2-gm-lens-sony-e-mount","title":"Sony FE 50-150mm f\/2 GM Lens (Sony E-Mount)","description":"\u003cp\u003eThe Sony FE 50-150mm f\/2 GM Lens (Sony E-Mount) is a fast, versatile normal to short-telephoto zoom featuring a bright constant f\/2 aperture. Ideal for portraits, events, weddings, and indoor sports, it replaces multiple primes without sacrificing speed or quality, with a balanced design for handheld or gimbal use.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/o-SZCS4SgRw?si=gK4hHbcXgrPHRhYw\" title=\"YouTube video player\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eG Master Performance\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe G Master badge ensures exceptional sharpness, smooth bokeh, and fast autofocus. Constant f\/2 aperture improves low-light performance and depth of field control. XA, Super ED, aspherical, and ED elements maintain sharpness and smooth rendering. Nano AR Coating II boosts contrast and reduces flare. Floating focus design ensures edge-to-edge clarity from infinity to 0.4 metres. 11-blade diaphragm creates pleasing bokeh.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eDesigned for Hybrid Shooters\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eSuited to both photography and video work. Four XD linear motors enable fast, silent autofocus, supporting up to 120 fps stills or 240 fps video. Internal focusing and zoom maintain lens length and balance. Focus breathing is minimised and compatible with Breathing Compensation. De-clickable aperture ring offers silent adjustments. Rear-weighted design improves handheld comfort.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePortable and Nimble Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eCompact considering its performance. Measures 20 cm long and weighs about 1.36 kg. Aperture ring locks or de-clicks. Dual focus hold buttons and a focus mode switch enhance usability. Adjustable zoom smoothness suits different shooting styles. Hybrid construction blends durability and low weight.\u003c\/p\u003e\r\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eWeather Resistant Construction\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eReady for demanding conditions. Dust- and moisture-resistant with full gasket sealing. Fluorine-coated front element resists dirt and fingerprints. Supplied lens hood includes a locking button and a filter access window for easy adjustments.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40291044393089,"sku":"SON-SEL50150GM","price":5860.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/2572\/2497\/files\/sony-fe-50-150mm-f-2-gm-lens-sony-e-mount_01_93b9b0e3-4b1a-415d-8a1e-1208e81ad037.jpg?v=1747054136"},{"product_id":"sony-rx1r-iii-full-frame-digital-camera","title":"Sony RX1R III Full-Frame Digital Camera","description":"\u003cp\u003eThe Sony RX1R III is a compact full-frame camera with a fixed 35mm f\/2 ZEISS lens, designed for photographers who want high-end image quality in a portable form. It features a 61MP Exmor R BSI sensor, BIONZ XR and AI processing for fast autofocus and subject tracking, and full-frame 4K video recording. With pro-level image performance, intuitive controls, and a rugged, pocketable body, it’s ideal for travel, street, or day-to-day shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/8-wwnIp7tLs?si=4c8fu5bjLpONb7XZ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e61MP Full-Frame Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe RX1R III uses the same high-resolution sensor found in Sony’s professional mirrorless range. It delivers 14-bit RAW stills, wide 15-stop dynamic range, and a native ISO range of 100–32000. Paired with the BIONZ XR processor, it ensures fast operation, minimal rolling shutter, and impressive detail retention in both stills and video.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Autofocus with AI Tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA hybrid AF system covers 79% of the full-frame sensor with 693 phase-detection points. AI-powered Real-time Recognition AF tracks humans, animals, insects, vehicles and aircraft with remarkable accuracy, even under difficult lighting or with complex motion. Full-time manual override (DMF) lets users switch focus immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Framing with Step Crop Modes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStep Crop modes allow in-camera composition at 35mm (full), 50mm (29MP), and 70mm (15MP), ideal for photographers who want flexibility without changing lenses or losing image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eZEISS Sonnar T 35mm f\/2 Lens\u003c\/em\u003e*\u003c\/p\u003e\n\u003cp\u003eThis fast, sharp lens offers excellent low-light performance and subject isolation. Its macro switch enables close focus from 20–30cm, and the leaf shutter supports flash sync up to 1\/4000 sec—useful for daylight portraits with fill flash.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Looks and Accurate Exposure\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe camera includes 12 Creative Look presets, including nostalgic and slide film styles, which can be baked into stills or video. AI-based exposure algorithms improve metering in high contrast scenes and enhance skin tone rendering in portraits.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K Video with Professional Profiles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCapture 4K video in 10-bit 4:2:2 up to 30 fps with full-frame readout. 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