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About Us

Videocraft – it’s all part of the package!
We pack in more than just the best equipment

At Videocraft, whether you want to rent or buy the latest equipment, develop a proven workflow solution, build an innovative integrated system or access over 30 years of industry knowledge and experience, you get the comfort of knowing it’s all part of the package.
Our team of professionals are here to advise you about the options available and tailor a solution within your budget, to meet your needs.So if you would like your next delivery to be packed with more than just equipment, call or visit Videocraft today.


Choose from a huge range of broadcast and production equipment plus all the accessories you will need.
Videocraft’s rental fleet includes a comprehensive range of standard definition and high definition camera kits and lenses in all popular SD and HD formats. From a single camera to a full multi camera production studio our qualified staff can provide you with a solution for your application on time and on budget. It’s much more than just camera rentals – Videocraft can provide complete turnkey ‘fly away’ production systems, including vision switchers, audio, EVS, VTR’s, character generators, routing and comms. From a simple 2-3 camera system, up to 80 inputs of HD, our vast range of equipment can cater for any requirement. With both technical and operational experience, our post production specialists assist in choosing the right tools for your project. Choose from ultra portable laptops in sturdy backpacks to Videocraft’s ingenious fly-away Avid production systems, our packages can be scaled to suit the most complex broadcast and media distribution needs. Our investment in the latest state of the art technology ensures you can sleep easy knowing that your needs will be met comfortably.

Our rental equipment is regularly updated, fastidiously maintained and travels in custom cases to ensure it will reach you in optimum condition.


Rent, Try, Buy. Videocraft gives you the best of both worlds with easy purchase options across our wide range of professional broadcast and production equipment. 
Videocraft is an award-winning dealership. With over 30 years of experience, Videocraft is one of Australia’s leading suppliers to the industry. Our key partnerships with leading suppliers such as Apple, Avid, Canon, Fujinon, Miller, Panasonic and Sony just to name a few, enables us to offer the best solution for your needs. Our well stocked showrooms in Melbourne, Sydney and Canberra carry a comprehensive range of equipment on display so whether you need lighting, sound, cameras or editing equipment our staff can provide a complete demonstration prior to purchase.


Workflow Design
Access the latest technology and tailored workflow solutions.
Implementing solutions for all types of productions that need responsive, adaptable and deliverable workflows is easily achievable with the Videocraft technical and operational expertise on hand. Tailoring a workflow solution begins with analysis and design of processes within your production and then formulating a budget appropriate workflow design that meets your defined business outcomes.  With a wide range of product options available through our supplier network Videocraft can offer the latest technology to give your production the edge!


System Integration
We help you design innovative systems to meet your budget and needs.
Videocraft has been providing fully integrated acquisition and post-production systems for many of the most recognised television events worldwide. After consultation to understand your exact requirements our engineers carefully design, install and maintain these systems to ensure the highest level of performance and reliability. From Top-tier sporting event coverage to high-end documentary and feature film work we have the equipment and importantly the expertise to ensure that your next production is completed on time, on budget and with no extra grey hairs.


Tap into 30 years of industry experience to help with your projects.
Our experienced staff members have extensive ‘real world' production experience, which extends beyond individual products. Whether you are a DOP, Editor, Producer or Camera Assistant, we can work with you to improve your production by integrating the latest technology. No matter what level you are working at, Videocraft can show you complete workflow solutions.


The backup to give you confidence in the field.
Industry trained and certified the Videocraft Support team are on hand throughout the installation of your system, so whether you hire or buy products from Videocraft we are on hand to assist you with the technology at hand whether its acquisition or post-production we have the network of credentials to support you in the field.


Integrate the knowledge required to get the best of your technology.
Videocraft can facilitate product and system training for your team to make the best of your technology investment. Whether it’s navigating the menu system on your latest camera or familiarising with your latest software upgrade talk to the Videocraft team about training solutions to suit your knowledge base.


Videocraft Online
Connect to convenience from your desk.
Our showroom sales are complemented by on-line sales. Save time by researching and purchasing new equipment and consumables items such as tape, storage media and batteries via the web. Select from the vast range of products available and visit www.videocraft.com.au regularly for the latest gear, events, tech-talk or news from the Videocraft team.


Peace of Mind
Videocraft only purchase directly from the manufacturer or through authorized distribution channels ensuring you receive the level of warranty support and peace of mind you would expect when your livelihood depends on the equipment you purchase.