Privacy policy

Privacy Policy

Videocraft is committed to protecting the privacy of personal information that is given to us. Because privacy is so important, set out below is a description of when and how we may collect, use, store and disclose personal information. It also details the type of information we collect, and who we allow to access it.

Customer Information

Videocraft respects the privacy of information obtained from our customers and we adhere to Australia’s national privacy principles when dealing with customer information. 

Videocraft will only collect information in a lawful and fair manner, and in a way that is not unreasonably intrusive. It will not use or disclose such information for any purpose other than the purpose for which it is collected unless it obtains written authority from the person concerned.

We only collect information if it is necessary for our business purposes, namely, providing Videocraft services or products.

Some examples of the types of personal information that we may collect includes contact details (such as name, phone number, e-mail and postal address), and bank account details.

If a customer chooses not to provide us with particular information that has been requested, Videocraft may not be able to provide that customer with the service or product which they have requested.

Collection of Personal Information

Videocraft will collect personal information from the customer directly, unless it is not reasonable or practicable to do so. Examples of direct collection include when you give us information in person, by telephone, or in documents (such as an application form).

Additional Collection for Marketing and Analytics

We may also collect certain information indirectly through digital tools, such as cookies, tracking pixels, session replay or screen recording technologies, and heatmaps on our websites. This data helps us understand how users interact with our services and allows us to improve user experience and tailor our marketing efforts.

Use of Personal Information

Videocraft (and other entities within the Videocraft Group) use the personal information that we collect to:

1. Supply our products and services to the customer;

2. Provide customers with information about the products and services we offer;

3. Deal with enquiries, requests, or complaints that a customer makes; and

4. Conduct marketing and analytics to better understand our customers and improve our offerings.

Marketing Activities and Website Analytics

• We may use contact information to market our related products and services to the customer and to provide updates about special offers, promotions, or new services.

• We may use tracking technologies (including but not limited to cookies, heatmaps, and screen recordings) to analyze how visitors use our websites and to help us create a more user-friendly experience.

  • Heatmaps and screen recordings capture mouse movements, clicks, and other usage patterns to help us improve website design, navigation, and content.

  • We may use third-party service providers (for example, analytics platforms) that collect and process this data on our behalf.

Disclosure of Customer Information

Videocraft does not sell, rent or trade personal information with others. However, we may disclose customer information in the following circumstances:

• Where it is required or authorised by law;
• To the customer's financial institution;
• To contractors, agents or third-party service providers that provide administration or other services in connection with the operation of Video craft's business (e.g. individuals who are authorised to administer the Videocraft's computer systems, financial or legal advisers, mailing houses etc.); and
• To any related companies of Videocraft or any companies involved in a corporate or business restructure of Videocraft.

Security of Customer Information

Videocraft takes all reasonable steps to protect customer information from misuse, loss, unauthorised access, modification or disclosure. Customer information is stored securely whether in an electronic or physical form. For example, only staff needing access to the information are allowed access. Customer information is stored in secured premises or in electronic databases requiring logins and passwords.

Some information is kept for a number of years to comply with legal requirements. Any customer information that is no longer needed is destroyed.

Access to Customer Information

Some individuals have rights to access their information, subject to the exceptions allowed by law.

Corrections

If a customer believes the information we hold about them is incorrect or out of date, please contact the Managing Director.